Social Football Summit is aimed at football industry personalities to focus on the key role of Digital and Social Media in the field.

Social Football Summit is organized by

The Experts

Club Ambassadors, Players and Brands The best professionals in the field will introduce winning strategies and successful case studies.

The Program

A day for training and networking Digital Image, Brand Strategy and Fan Engagement: football outside the pitch.

The Start-Up Competition

Resoccer - Regeneration Soccer The first start-up competiton entirely dedicated to football.
Roberto Monzani

Roberto Monzani

Head of Digital Contents F.C. Internazionale

I was born 41 years ago in Milan in an outer borough. Always Inter fan, digital immigrant, fond of stories and images, I found out my passion for numbers  by working in TV for 10 years with production, wording and video journalism.

I work with data-driven contents, but I think that creativity wins within a balanced and well-founded editorial environment. I run, I play football and I'm Orlando and Enea's father. I think that digital is a great opportunity, but we need to work for giving tools to next generations. The purpose is to let them being aware about complexity and challenges of this world.

Doruk Tufekci

Doruk Tufekci

Deputy Marketing Manager of Galatasaray

After my graduation from Sabanci University Management program in 2011, I started working at Galatasaray Marketing Department.

Everbody knows our football team but Galatasaray has 14 different sport branches and we are responsible from all them. Mainly we are focusing on marketing, sponsorship, communication and co-brand projects. We are following new technology and digital world closely and we produce different projects to our supporters.

Christian Fasulo

Christian Fasulo

Strategic Partner Epoka Group

Graduated in Business Administration, Christian got an MBA in International Marketing and Finance in San Francisco; after that he worked as manager for Fortune 500's companies.

As Google Senior Global Manager and Cisco Systems Market & Data Analyst, he deals with online and social communication strategies for holdings.

In 2011, after 10 years abroad, he come back to Italy and co-found Polk&Union Srl, Interactive Content agency. He becomes Managing Partner of EPOKA group when, in 2015, P&U join the group together with Kapusons and Extreme.

Luca La Mesa

Luca La Mesa

Procter&Gamble Alumni Italy President

Procter&Gamble Alumni Italy President. Awarded by P&G Alumni Global among the most worthy “40 under 40” in the whole world. Singularity University Ambassador and SingularityU Italy Investor. Selected for Hive Global Leaders Program @HARVARD 2016. TedX Speaker.

Specialized in advanced social media strategies, ranging an experience with clients such as: AS Roma | Francesco Totti #MioCapitano, Francesca Piccinini #ConLeAzzurre (most viral campaign on Twitter Italy during October 2014), Superbike SBK World Championship, Pirelli, FENDI, Fiorello, Rio de Janeiro Olympics 2016 and PyeongChang Winter Olympics 2018 (CONI), Federazione Italiana Pallavolo (Italian Volleyball Federation), Internazionali BNL d'Italia, Cornetto Algida, Dove, Winner Taco, Mediaset, La7, Digital Committee for Matteo Renzi.

Marketing & Social Media teacher in Italian and foreign universities. Top Teacher Ninja Academy. Wind Startup Award winner (as mentor) for two years in a row. He has created the first constant-update program about social media in Italy, on a selection-basis.


Patrick Simoni

Patrick Simoni

Marketing Manager Heineken® and Desperados atThe HEINEKEN Company

A full-fledged "marketer", Patrick is Marketing Manager Heineken and Desperados at The HEINEKEN Company. He was Marketing Manager Ichnusa & Dreher and before Fanta & Sprite.

Expert in Brand Strategy and Marketing Management, during his career he has yielded successes in brand development activities.

Anna Beduschi

Anna Beduschi

Marketing Officer Italy Talkwalker

Responsible for Talkwalker marketing activities in Italian market, I deal with Brand positioning in Italy by ad hoc contents, webinar and collaborations with main actors of Italian digital industry.

After an international experience at Chamber of Commerce in Vancouver, I worked at Contactlab in Milan and then always in digital world with Talkwalker.

Max Sardella

Max Sardella

Social Media Manager

Author of "Calciatore Social", he is one of the most expert in digital image management on Football.
For years he worked as copywriter in advertising agencies in Milan and then at Sky. After a Master in Advertising and another one in Marketing and Digital Communication, he decided to apply skills gained into football industry, his passion. He teaches Football and Social Media in several courses and masters.

Marco Caroli

Marco Caroli

Marketing Director Sampdoria

He lived in Germany between 1997 and 2000 working in Jaspo GmbH and Sport+Mark AG while developing capabilities and skills into sponsorships and events market. The first Italian stop was Milan with Havas Advertising.  In 2004 he has been given the job by Garrone's family to manage Marketing at Sampdoria. In 10 years he contributed to boost the club in terms of management and international image. Events such as SampDream, BabyRavano, SampDays and Fair Play Village have his signature.

In 2014 he created SmartSport, sport marketing agency, where he deals with business management, service providers, marketing strategies, projects creation, strategic parnership with agencies and freelancers.
Among his main clients Sampdoria, where he takes the role of Marketing Director.

Simone Ariu

Simone Ariu

Social Media Manager of Cagliari Calcio

Class of ‘88, from Cagliari, he grow up as journalist in Sardinia and then he gained digital skills in Milan and Rome.
Then he comes back to his city for an opportunity he can't pass up in Cagliari Football Club. He has just started the fourth season in Digital Area of the Club, by aiming to the top in Tables 3.0.

Andrea Di Biase

Andrea Di Biase

Senior Partner Calcio e Finanza

Andrea Di Biase was born in 1974 in Milan. Professional journalist and financial analyst, he had a 15 years experience in the field of economic information, gained at Il Sole 24 Ore Radiocor and then at Milano Finanza.

Since October 2016 he is Senior Partner at Calcio e Finanza, the firs Italian web magazine about economic matters and management in professional football.

Nicolò Fabris

Nicolò Fabris

Head of Communication Parma Calcio 1913

He was born in Arzignano (Vicenza) in 1986, he pursued an accademic career in Spain, where he lived 6 years doing a degree in journalism at Salamanca Pontifical University.

He founded and managed ParmaFanzine.it, reference point for Parma's supporters through years experiencing failure and rebirth. At first he worked at Milan Media House and since July 2017 he became Head of Communication at Parma Calcio 1913, by living firsthand the historic promotion in Serie A.

Luca Pelini

Luca Pelini

Digital Strategist Go Project

My job is connection. For more than 14 years I work in Communication, focused on Digital Marketing. I work for Go Project.
What's the next marketing challenge? Reconnecting online and offlline spaces. I sprout thoughts, contents and digital strategies. I love cooking, wine, rugby and  combat sports.

Giulia Spiniello

Giulia Spiniello

Journalist, Chief Editor at Romanews.eu and Social Media Manager

I deal with communication since almost 20 years, since I got papers around streets, until now I eat them online. I'm publicist journalist, chief editor at Romanews.eu, first single-issue journalism forefront about a football Club.

I join enthusiastically the changing in the journalist role, studying new social communication strategies.

Today I work on Italy’s Football Team Manager social profile, Roberto Mancini, through Go Project, the Digital COmpant with which I collaborate since 10 years. Meanwhile I belong to communication team at Ministry of Economic Affairs and at Board for financial education. What else?

Andrea Saule

Andrea Saule


36 years, he is journalist at TGR Rai. After starting his career at Gazzetta and Il Sole 24 Ore, he has been seduced by "the dark side of strenght" of communication in 2010, launching Federsci social presence, where he worked on web site too; then he came back to his, where he was responsible for media and marketing for city basketball team.

He became consultant for Samsung and GEA World, he worked indipendently with several protagonists of football world: among the most famous, Ciro Immobile, Massimiliano Allegri and Paulo Dybala.

Recently came back to his first love, virtually you can find him on every social at any time; phisically it is possibile to meet him in Barcola beach during summer, on Furteventura waves in fall and on iced mountains in winter.

José Ángel Risco Oliva

José Ángel Risco Oliva

Coordinator RRSS SFC - Social Media & Digital Manager Sevilla Football Club S.A.D

I was born in Sevilla in 1981. I studied in Sevilla, Hamburg, Hannover and Prag. After working in Trade Fairs and Tourist Industry, I started my professional path on SOM and Internationalization of clubs in Germany with clubs like FC Bayern München and FC Schalke 04 during the last 12 years. Since 2018 I´m the head of Social Media of Sevilla FC, my beloved club.

Simone Tomassetti

Simone Tomassetti

Head of Sports Partnerships - Southern Europe at Twitter

Born in Rome 3-3-82, he got a degree in Political Sciences and a Master’s Degree in International Relations at LUISS Guido Carli.
From 2008 to 2017 he was Associate Director - Media Rights Acquisition & Sales at Infront Sports and Media. In 2017 he became Head of Sports Partnerships for Southern Europe at Twitter.
Last step of his formation has been as Visiting Lecturer  MBA and Business School for ESADE and ISDE University.

Francesco Vivacqua

Francesco Vivacqua

Representative Lega B

Presidente società Istudi srl di Milano, fondata nel 1974, che si occupa di marketing, gestione social e digital, reputazione in rete e compliance aziendale; internazionalizzazione e delocalizzazione imprese; partnership istituzionali ed eventi no-profit per il calcio di serie B.
Responsabile gestione privacy per la Lega B
Team Leader in web reputation e cordinatore del laboratorio di tutela e contrasto alla diffamazione in rete.
Editore e proprietario del giornale online reallynews.it e della web TV culturasolidarieta.it Coordinatore del team e responsabile del gruppo Social Media Agency Consortium costituito nell’ambito societario e che si occupa di SMO - Social Media Optimization-, comunità virtuali, e social networking.

Marco Canigiani

Marco Canigiani

Marketing Chief at S.S. Lazio

Chief at S.S. Lazio for Marketing, Sponsorships and Events.

Years of experience in Marketing and Sport Management, Events Organisation and P.R.

Luca Marchetti

Luca Marchetti

Journalist SKY Sport 24

I was born in Terni in 1976. First day at Sky in Summer 2004, as intern. Now I am Editor-in-Chief and - besides the market - I deal with coordination of TV News (SKY Sport 24).
Together with KPMG, we created the show Football Bechmark, about football and finance. I started writing as journalist in my hometown (Terni) working with several newspaper.

Fabio Guadagnini

Fabio Guadagnini

Chief Communications Officer at Milan

He is Chief Communications Officer at Milan, the third football Club in the world for international trophies (18, of which 7 Champions League), the second for Italian trophies (54).
He is responsible for Communication area of Club, of “Milan Media House” (the black-red content factory in contact with worldwide fan base with over 42M followers on social platforms, of Club channel “Milan TV”.
Expert of Global TV, Media, Digital Communication and PR management, he walked down all professional steps in TV and journalistic world, belonging to biggest Italian "pay" realities (Telepiù, Stream TV, Sky Italia, FOX).

In career he has launched startups of 7 sport channels, such as “Sky Sport 24 HD”, Sky Sport F1 HD, Fox Sports HD, network of which he was director too.
In 2016 he was part of CONI, leading Communication for olympic application “Roma 2024”.
Since April 2017 the arrival at Milan, aiming to reposition the black-red Club into world football elite.

Danila Bavastro

Danila Bavastro

Social Media Manager Genoa CFC

I started my career as journalist for il Giornale, to go on as press office for my beloved team. Curiosity for web and passion for digital lead me every day on playing field as top-scorer looking for goals.
Proudly I manage social channels (Facebook, Twitter, Instagram e YouTube) of the oldest Italian Club: Genoa Cricket and Football Club.

Chris Harris

Chris Harris

Managing Editor (Digital) for Arsenal Media Group

He is the Managing Editor (Digital) for Arsenal Media Group. He has been at Arsenal for 16 years, helping to lead the club’s digital content strategy through a changing media landscape.

In recent years, Chris has focused on building an engaged audience across social media - reaching up to 90 million fans - and has overseen the club’s international content strategy, working with editorial teams in a number of overseas territories. A lifelong Arsenal fan, Chris’ first game was in 1983 - the debut of Gunners legend Tony Adams.

Simone Rovera

Simone Rovera

Journalist RMC Sport France

After a beginning as journalist in Italy 2008-2012 on TV channel Telenova (Milan), in 2012 he moved to Paris to follow the Ligue1 for some Italian media (Tuttosport, Sky Sport, Il Giornale).

Since October 2012 he starts a collaboration with the tv channel Equipe21 as columnist about Italian and European football.

Since August 2016 he joins group RMC Sport (Tv and Radio) as columnist specialized in Italian football and stationed in Italy for Champions League matches, of which RMC Sport is sole broadcaster in Framce.

Ivan Ortenzi

Ivan Ortenzi

Chief Innovation Evangelist at Bip

European, Italian, born in Turin and now in Milan.
Economist, with a Master in Banking and in Open Innovation and Corporate Entrepreneurship at ESADE.
Chief Innovation Evangelist at Bip, consultancy company. Firstly Managing Director of Ars et Inventio, consultancy company focused on strategic innovation and corporate creativity.
Author of the book "Innovation Manager" (FrancoAngeli) that sums up more than 10 years as consultant next to CEO and Chief Innovation Officer in several fields to plan and enhance innovative ideas and successful business models.
Lecturer, TEDxSpeaker and rapporteur in corporate and institutional events about digital strategies and innovation of business models in industrial sectors.

His blog "Atteggiamento Zen" (Zen Attitude) is Ivan's favourite exercise together with sharpen pencils.
Married, two digital children and supporter of a "rock and roll" spirit.

Eleonora Marini

Eleonora Marini


Eleonora Marini, born in Rome in 1985, with a Master Degree in Politic Sciences at Luiss, specialized in “economic, politic and institutional communication”. From 2011 to 2014 she worked at radio station RDS Roma as newscaster.

From 2015 she has been focusing on her biggest passion in 360-degree view, the Football, collaborating as  journalist for Mediaset dedicated-channel, Premium Sport, by handling in particular Serie A and Champions League. In 2016 she had a sport column on Huffington Post, making interviews to athletes at Rio Olympics.

Currently she collaborates with Sport Mediaset.

Andrea Micati

Andrea Micati

Marketing Chief at U.S. Lecce


  • Networking dinner - SOLD OUT

  • November 21, 2018
    8:30 pm


  • WeGil - Roma
    Largo Ascianghi 5

  • November 22, 2018
    8:45 am - 18:30 pm

8:30 AM


9:30 - 9:40 AM


09:45 - 10:30 AM

From Football Player to Influencer:

Managing the Internet Persona

Case Study: Using Social Media Channels to create digital value


Christian Fasulo (Epoka Group)

Andrea Saule (Tgr Rai)

Max Sardella (Social Media Manager)

10:35 - 11:20 AM

Focus on Football Brand Strategy

Strategies and results of Football International Brands


Patrick Simoni (Heineken)

Anna Beduschi (TalkWalker)

Luca La Mesa (Procter&Gamble Alumni)

11:25 - 11:40 AM

The Twitter business opportunity

Chances that the famous social network has in store for Football Industry


Simone Tomassetti (Twitter)

11:45 - 12:00 AM


How communication changed after social media strike


Luca Marchetti (Sky Sport 24)

12:10 - 13:00 PM


Italian Case Study about the digital relationship between Clubs and Fans.


Marco Caroli (UC Sampdoria)

Simone Ariu (Cagliari Calcio)

Nicolò Fabris (Parma Calcio 1913)

Luca Pelini (Social Media Soccer)

13:10 - 14:10 PM

14:15 - 15:00 PM

Social Media and Brand Internationalization - First half

From Top Club to International Club: a digression about marketing strategies


Roberto Monzani (FC Inter)

José Angel Risco Oliva (Siviglia FC)

Andrea Di Biase (Calcio e Finanza)

15:05 - 15:40 AM

Social Media and Brand Internationalization - Second half

From Top Club to International Club: a digression about marketing strategies


Fabio Guadagnini (AC Milan)

Chris Harris (Arsenal FC)

Ivan Ortenzi (BIP)

15:45 - 16:30 PM



Road to Interaction: the most innovative marketing and social media strategies “supporter-centered”


Marco Canigiani (S.S. Lazio)

Danila Bavastro (Genoa CFC)

Doruk Tufekci (Galatasaray)

Simone Rovera (Giornalista)

16:35 - 17:00 PM


A social League, focusing on interactions with supporters


Francesco Vivacqua (Lega Serie B)

Giulia Spiniello (Social Media Manager)

Andrea Micati (US Lecce)

17:00 - 17:40 PM


Please note that the schedule is subject to change

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