Latest News
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Geopolitics and Sport, the Report from the Allianz Stadium
Article written by Carlo Rombolà On Tuesday, November 18th, a debate on the geopolitics of football—a topic that is extremely interesting
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Beyond the Screen: How Sport and Research Join Forces Against Hate Speech
Online hate speech has become a growing challenge in today’s digital world, and sport, with all its passion and visibility,
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Valentini: Uniting expertise to design the future of the Football Industry
“The football industry can evolve only through concrete collaboration between clubs, federations, leagues, institutions and companies — especially those leading
Become a SFS partner
Associating your brand with the SFS platform offers high-level networking, business opportunities, and significant visibility.
SFS EXTRATIME
SFS EXTRATIME 2025 is the SFS startup competition, organized in collaboration with AlmavivA, which awards the best innovative solutions dedicated to the world of football and sport.
It is a moment dedicated to Italian and international startups and SMEs that invest in high-impact projects across four key areas: technology and performance, fan engagement, business and sustainability, and media/entertainment. A jury of experts selects the most deserving entities, and the winner receives a cash prize of €5,000.
The 2025 edition of the SFS Awards was won by Wovlabs, a startup specializing in digital and technological solutions that innovate sporting and football merchandising thanks to a Smart Patch with an integrated NFC chip, in compliance with the new European regulation on the Digital Product Passport.
SFS Snack
THE «SHORT CONFERENCE» OF SFS
SFS Snack is the new format of SFS, a 2-hour conference path, made in different cities around the world. An opportunity for discussion and focus on current and relevant issues of the Football Industry, with the participation of some of the most important players in the industry.
Participation is open to all delegates and corporate pass holders.
SFS Awards
The SFS Awards celebrate excellence in the football industry, honoring the professionals and organizations that have distinguished themselves during the season for their skills and for achieving results in various areas.
The event brings together many key figures, emphasizing the importance and social impact of the award winners across the entire football industry. This moment serves as an ideal platform to inspire change and foster new partnerships. It is an incredible opportunity to reaffirm the strategic role and synergy between sport, technology, and business: central themes of an ever-evolving dialogue rich in critical insights. A networking opportunity, essential for defining the future trajectories of the sector.
The broad participation of international delegations confirms, year after year, the Awards’ positioning as a global benchmark for all football innovation. The networking opportunities during the SFS Awards translate into concrete incentives for the adoption of new operational strategies by clubs and companies.
CHARITY PARTNERSHIP
Let’s unite sports and solidarity!
SFS stands alongside AIL to amplify its message of social support, giving maximum visibility to their mission throughout the country.
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Please add your contact details here to receive updates on: the agenda, speaker announcements, press coverage, partner news, SFS Awards, SFS Extra Time (the Start Up Competition) and SFS Snack.
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