15 novembre 2021
Stadio Olimpico di Roma - Sala Champions
B Future is the training time for the marketing and communication experts of the 20 Lega B clubs, which will take place within the Social Football Summit 2021.
Gianluca Di Marzio from Sky, Roberto Monzani from Inter, Simone Tomassetti from Twitter and Andrea Magnanelli from Lega B will talk about the new trends in football and sustainability within clubs.
A moment of growth for the companies of the BKT Series who will have the opportunity to confront themselves in the areas of social communication and digital marketing with the leading experts at national level.
The event is aimed at Serie B teams.
11:00 – 11:10 greetings League and Figc Commission
11:10 -11: 30 Speech by Giovanni Valentini, FIGC Head of Business – Challenges and future perspectives in sports marketing
11.40 Speech by Simone Tomasetti Twitter for clubs
11:30 – 12:00 Speech by Simone Tommasetti (Twitter Strategic Media Partnerships) – Twitter for clubs
12: 00-12: 30 Speech by Roberto Monzani (Media House Director Inter) – Construction of a Media House
12: 30-13: 00 Speech by Gianluca Di Marzio (Sky Sport journalist) – Social strategy in time for Transfer Market
13:00 -13: 20 Speech by Andrea Magnanelli – Environmental sustainability within a club