The strategic partnership will let Shirtum add premium sports talent and clubs to its NFTs and Metaverse ecosystem.

Entourage Global is investing in Shirtum and its token, as considers they will play a key role in connecting top sports talent and fans.

Shirtum, a leading sports NFTs and Metaverse ecosystem, is joining forces with Entourage Global, an award-winning marketing and commercial agency, to bring top sports talent and Clubs to the NFTs and Metaverse space. This partnership is a strong statement of intent from both companies as the Metaverse and NFT’s continue to revolutionize the sports industry. Besides securing top talent for the Shirtum ecosystem, Entourage will directly invest in Shirtum and its token ($SHI), as a proof of the huge potential the company envisions in the platform playing a key role connecting top sports talent and their fans.

Shirtum is building a world-class C2E (Collect to Experience) ecosystem for the sports industry, where fans connect with athletes and clubs by owning and trading exclusive NFTs to participate in both offline experiences and immersive metaverse events. These NFTs also provide access to exclusive video content and digital art around these athletes and clubs key moments.

The company has signed deals with top talent such as global superstar Ronaldinho, Javier Saviola, the recent America’s Cup winner Papu Gómez or the Champions League winner and World Cup finalist Ivan Rakitic, as well as clubs such as Turkish club Galatasaray and San Lorenzo of Argentina. After launching its NFTs marketplace in 2021, Shirtum is now planning an aggressive move to the Metaverse in 2022.

Entourage Global is widely recognized as one of the leading sports agencies at the forefront of the Metaverse and Crypto industry. This year alone the agency has been working with FTX on their journey into Formula 1, Socios.com on a multitude of partnerships including the Front of shirt partnership with Inter Milan, partnering Usain Bolt and Avatrade along with numerous NFT drops for legendary athletes such as Roberto Carlos, David Trezeguet, Giorgio Chiellini and Gianluigi Buffon to name but a few.

This partnership is set to drive exponential growth and accelerate Shirtum’s expansion within the sports industry. The Entourage team will be advising on PR and marketing strategy, along with the development of a strategic plan and effective commercial model to deliver growth and a positive ROI through partnerships with clubs, leagues, federations and athletes.

David Rozencwaig, Shirtum CEO commented: “We are very happy to welcome into our family a market leading global agency like Entourage. It’s a great honour to have them on board with our project not only as a partner but also as an investor. This stamp of approval is incredibly important to us and represents a defining moment for the future development of the Shirtum project. Knowing what Entourage can offer, this statement will be the first of many amazing announcements that we have lined up and over the coming weeks we are planning a calendar of events that will make Shirtum one of the biggest players in the world in Metaverse and NFT for the sports and entertainment industry”.

Mark Cowan, Entourage Global’s CEO commented: “We decided to partner with Shirtum as we believe their project represents a real revolution as the world of the sport immerses itself within the Metaverse. We are sure that their innovative video content NFT’s and the Metaverse environment that they are developing has the potential to be one of the leading projects in the sports industry. Shirtum will change the perspective and the relationships of fans around the world with their favourite clubs and athletes. We are delighted to be joining the likes of Alejandro “Papu” Gomez, Ivan Rakitic and Nico Pareja as investors in Shirtum and are excited to share in this journey”.

Shirtum, a sports marketplace that connects fans with world-class athletes and clubs through unique stories told first person in the form of NFTs. These digital assets offer the possibility to live exclusive experiences both offline and in the metaverse. The Shirtum ecosystem revolves around their token SHI, enabler of numerous benefits, discounts and rewards.

Entourage Global is one of the UK’s leading partnerships agencies specialising in commercial sponsorship, talent representation and partnership management. Entourage represents a wide range of globally-recognised personalities from the worlds of sports, media and entertainment and has played crucial roles in some of the most prominent sport sponsorships to date