ALESSANDRA ORTENZI

SpecialityProfessor SBA - Sport Business Academy

Author, journalist and sport digital strategies expert, she writes for Il Messaggero, Basketinside, Sportdonna, COMM and LeggiOggi. She manages editorial ghostwriting projects on technology applied to Marketing and Sport Digital Transformation.

With Raffaella Masciadri, Chair of CONI Athletes Commission, Alessandra shares the Sportivedigitali.it project oriented towards the training and the dual career of young athletes.
Marketing and sponsorship strategies consultant of the Italian Women’s Basketball League (LBF), she teaches Merchandising and Sports Licensing at Link University in the Degree in International Business Economics and in the Master’s Degree in Sports Law and Management.

She teaches also in Tor Vergata, La Sapienza, La Cattolica di Milano and Sport Business Academy in the Master’s Degree in Communication and Sport Management.
In love with epic cycling, she supports the Eroica press office during the annual events in Italy.