Carlo Diana

General Manager of the company, he is a Manager with proven experience. He led the marketing, sales and sponsorship areas of Juventus FC for 7 years and then managed the marketing area of Juventus athletes exclusively. Thanks to the experience acquired, it is able to support client companies in all marketing and communication activities, from planning to implementation. A graduate in Economics and Commerce with a specialization in Sports Marketing and a Masters in Sports Law and Economics, he boasts among his numerous collaborations and activities carried out, including that of researcher at the Marketing chair of the Faculty of Economics and Commerce at La Sapienza in Rome, during which he published the first book in Italy on the marketing of sports clubs; he collaborates in the drafting of two other books, always on sports marketing and writes numerous articles published in various magazines.