Carlo Diana

SpecialityGeneral Manager - RESET GROUP

General Manager of the company, he is a professional with proven experience. He led the marketing, sales and sponsorship areas of Juventus FC for 7 years and then managed the marketing area of ​​Juventus athletes exclusively. Thanks to the experience gained, he is able to support client companies in every marketing and communication activity, from planning to implementation. Graduated in Economics and Commerce with a specialization in Sports Marketing and with a Master in Sports Law and Economics, he can boast amongst his numerous collaborations and activities that of Researcher at the Chair of Marketing of the Faculty of Economics and Commerce at La Sapienza in Rome, during which he publishes his first book on Marketing of Sports Clubs. He collaborates in the drafting of other two books, again on sports marketing and writes numerous articles published in various magazines.