>Giovanni Carnevali
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About The Speaker

Giovanni Carnevali

Giovanni Carnevali (Milan, November 19, 1960), is Chief Executive Officer and Director U.S. General Sassuolo Football. In 1985 Carnevali took up the profession of sports manager, first at Calcio Monza to then land in 1988 at Pavia Calcio (then in Lega Pro), with the role of general manager. From 1990 to 1993, he was manager of two Serie B teams, respectively Calcio Como and Ravenna Calcio. The great experience gained in the managerial role of these football realities, has allowed a Carnevali to be accredited in this world, and starting from 2013 it was chosen by the patron Squinzi as a professional and trusted figure for the guidance of the ambitious Sassuolo Calcio project, both a technical and corporate level. Through the management of the manager in the role of Chief Executive Officer, they have been achieved ambitious goals such as the acquisition of the Mapei Stadium, and the construction since then foundations and consequent opening of the futuristic Mapei Football Center, which has become the home of the green black club. The Mapei Stadium in recent years has been the venue for numerous major sporting events, among other things international, such as the 2016 UEFA Women's Champions League, the U21 UEFA European Championship, the qualifiers for the 2022 World Cup. The attention to planning and the setting up of business-type development processes have permitted to the U.S. Sassuolo Calcio to position itself as one of the main players in the world of men's and women's soccer. For 9 seasons permanently in Serie A, the model-Sassuolo represents a point of reference at national and international level. During this growth path under Carnivals, alongside sporting projects, they have been develop social responsibility projects, including Generation S, awarded by UEFA as Best Grassroots Project of 2021. Giovanni Carnevali is also the founder of the Master Group Sport group which over the years has become one of the major players in the sector and of which he currently holds the position of Director Delegate. The company collaborates with important national and international sports realities for the organization of major sporting events and for the implementation of sponsorship projects, marketing and comunication