Giuliano Giorgetti

SpecialityHead of Digital Contents - FIFA

Proud father of 4 children, husband and passionate marathon runner, I have an inclination to define myself as a digital thinker even though I am not a digital native and have never been to the otherworld (definition taken from “the Game” by Barrico).

I start my career at A.C. Milan as an intern in 2000, in that period I completed my second degree in business administration with a thesis on CRM projects in the world of football. My Rossoneri experience lasts 15 years and it is an adventure and success that allows me to start the basics of the digital transformation of the Club by developing the CRM project, implementing website and app and managing all social channels in a continuous relationship with the fan worldwide. In 2016 I move to Inter as Media House Director with the aim of starting the Media House project, a great successful case history that sees the mix of digital and thematic channels in a continuous phase of adaptation of video production to new and modern channels and languages.

After 18 years of experience in clubs, I decide to undertake the experience of managing director for an aggressive media group strongly oriented towards digital: Eleven Sport, present in Italy as an OTT platform and focused on the acquisition of second-tier rights. In 2019 I join Fifa in the new digital transformation department where I deal with content and digital with the role of Head of Digital Contents at FIFA