Giuliano Giorgetti

Proud father of 4, husband and passionate marathon runner, I have an inclination to define myself as a digital thinker even though I am not a digital native and have never been to the underworld (definition taken from Barrico's "the Game"). I start my career at A.C. Milan as an intern in 2000, in that period I completed my second degree in business administration with a thesis on CRM projects in the football world. My AC Milan experience lasts 15 years and it is an exciting and successful adventure that allows me to lay the foundations for the Club's digital transformation by developing the CRM project, implementing the website and app and managing all the social channels in an ongoing relationship with the fans worldwide. In 2016 I moved to inter as Media house director with the aim of launching the Media House project, a great successful case history that sees the mix of digital and thematic channel in a continuous phase of adaptation of video production towards new channels and languages and modern. After 18 years of experience in clubs, I decided to undertake the experience of managing director for an aggressive and digitally oriented media group: Eleven Sport, present in Italy as an OTT platform and focused on the acquisition of second-tier rights. In 2019 I join Fifa within the new digital transformation department where I deal with content and digital with the role of Head of Digital Contents in FIFA.