Lamberto Siega

Born in Milan on 2 January 1977, he graduated in Business Administration in 2001 at the Catholic University of the Sacred Heart of Milan. In 2002 he began his work experience in the Boston Consulting Group, a period during which he completed his training in Spain, thanks to an MBA obtained at the IESE Business School in Barcelona. In 2013 he joined eBay as Head of Commercial Activities for Italy, France and Spain, and then moved to Mediaset Premium in 2015, first as Director of Strategy and Business Development and later as Director of Marketing and Communication. In this role he also takes care of the company's Digital Transformation project. He joined AC Milan in August 2018, with the role of Digital Director, dealing with the strategy, production and monetization of the Club's contents and the management of all communication platforms. Since 2020 he has been in charge of the Casa Milan TV Studios (The Studios).