Marco Valenti

Marco Valenti is Co-Founder & CEO of AdPlay Media Holding, a group of companies specialized in digital transformation in the active media sector with digital advertising services and technologies dedicated to the Publishing sector. A digital entrepreneur, Valenti is the founder of AdClimber, a technological platform for digital advertising with guaranteed performance and from 2015 to 2020 he was at the helm of the development of the digital company Moving Up in the Italian market. From 2017 to 2019, Marco Valenti was an active part of the IAB Scientific Committee in the DOOH (Digital Out of Home) Work Table, set up by the Association to define the guidelines and methods for implementing advertising campaigns in Outdoor circuits. With a professional background of over fifteen years in web programming, Valenti has contributed to developing some of the technologies related to Programmatic in use today on the national market. Among the main Italian experts in digital advertising, Valenti was one of the proponents of the Italian launch of the digital transformation in the Outdoor sector as well as having conceived and created among the first products, ever and on a global scale, for automated sales and measured in real time of the Digital Out of Home.