About The Speaker
Marco Valenti is Co-Founder & CEO of AdPlay Media Holding, a group of companies specialized in digital transformation in the media sector active with digital advertising services and technologies dedicated to the Publishing sector. A digital entrepreneur, Valenti is the founder of AdClimber, a technology platform for performance-guaranteed digital advertising, and led from 2015 to 2020 the development in the Italian market of the digital company Moving Up. From 2017 to 2019, Marco Valenti is an active part within the IAB Scientific Committee in the DOOH (Digital Out of Home) Working Table, wanted by the Association to define the guidelines and methods of implementation of advertising campaigns in Outdoor circuits. With a professional background of more than fifteen years in web programming, Valenti has contributed to the development of some of the Programmatic-related technologies in use today in the national market. One of Italy's leading experts in digital advertising, Valenti was among the proponents of the launch in Italy of the digital transformation in the Outdoor sector as well as having designed and implemented among the first ever and on a global scale automated and measured real time Digital Out of Home sales products.