Tommaso Saronni

A degree in Physics, an experience of over 17 years in Marketing in various roles with increasing responsibilities, a deep knowledge of communication strategies and an open and dynamic approach. Since 2005 I have had the enormous fortune to work for one of the most loved brands in the world, adidas, in which I have held the role of Director Newsroom for some years, as responsible for all Publishing activities for Italy, including PR and Digital PR, Social Media, Influencers and artists. Faithful to my "what consumers see" mantra, I have always put the consumer at the center of every strategic thought, developing a strong experience in the sector with a particular focus on Digital and new Media at 360°, an attitude towards innovation continuous and particular attention to the constant evolution of the market, to the leadership of motivated teams and with a strong mentality linked to the "performance culture".