“The football industry can evolve only through concrete collaboration between clubs, federations, leagues, institutions and companies — especially those leading innovation processes. The growth of the sector depends on the ability to combine skills, visions and resources to build a truly competitive and sustainable ecosystem.
At Allianz Stadium in Turin, the centrality of cooperation emerged clearly, along with the vitality of a transforming ecosystem and the awareness that innovation and sustainability are no longer future perspectives, but operational priorities and shared responsibilities. In this direction, our Working Groups played a key role as a space for strategic design, where clubs, corporations and stakeholders worked together to define practical guidelines and a shared vision for the future of the Football Industry.
The stadium proved to be the ideal setting to support this journey: a modern, efficient and future-oriented infrastructure, capable of enhancing ideas, content and expertise, and demonstrating how sports venues can actively contribute to the development of the entire industry.
SFS ExtraTime and the SFS Awards represented two strategic moments that highlighted our international vocation and the growing interest of global players in the Football Industry.
I would like to thank all the speakers, startups, brands, media and partner companies who supported and accompanied SFS25. A special thanks goes to Lega Serie A for its institutional presence and support, and to the Go Project and Social Media Soccer teams: professionalism, speed and dedication that, since 2017, have contributed to constant and significant growth. Today, this combined expertise represents a fundamental asset for designing, communicating and amplifying the value of the Summit.”
Gianfilippo Valentini, Founder & CEO – SFS
Valentini: Uniting expertise to design the future of the Football Industry
“The football industry can evolve only through concrete collaboration between clubs, federations, leagues, institutions and companies — especially those leading innovation processes. The growth of the sector depends on the ability to combine skills, visions and resources to build a truly competitive and sustainable ecosystem. At Allianz Stadium in Turin, the centrality of cooperation emerged clearly, along with the vitality of a transforming ecosystem and the awareness that innovation and sustainability are no longer future perspectives, but operational priorities and shared
Injury Prevention in Sports: Isokinetic and FC Barcelona Share Insights at SFS 25
Sports medicine opened Day 2 on the Global Stage at SFS 25 with a high-level panel featuring Fabrizio Tencone, Sports Medicine Physician at the Isokinetic Medical Group, and Gil Rodas, MD, PhD, Head of Sport Medicine and the Medical Area at FC Barcelona, moderated by Carolina Tha. Injuries remain one of the biggest and most persistent challenges in sports. Tencone presented a long-term study carried out by Isokinetic: “Eight years ago, we expected injuries to increase significantly. Today’s data shows that
UN TOURISM AT SFS25: THE IMPORTANCE OF SPORTS TOURISM BETWEEN INNOVATION AND SUSTAINABILITY
The panel that opened the Global Stage of the eighth edition of the Social Football Summit featured Ion Vilcu, Director of the Affiliate Members and Public-Private Collaboration Department at UN Tourism, interviewed by Sports Business Growth Advisor Carolina Tha. In his opening remarks, Vilcu explained the reasons behind UN Tourism’s presence at SFS25, starting from a key figure illustrating the growth of sports tourism. “We’re talking about more than 600 million dollars, accounting for 10% of global tourism, with expected growth
Women’s Empowerment and Professionalism: The Future of Football in Italy
Moderated by Silvia Campanella (TuttoSport), an exceptional panel composed of Domenico Aurelio (Parma Women), Marta Carissimi (Genoa CFC), Nicola Verdun (Como Women), Patrizia Panico (UEFA Pro), and Betty Bavagnoli (AS Roma) discussed the sporting, political, and social impact of women's football in Italy, contextualized to the current historical moment. The path towards evolution The panelists retraced the concrete steps that have led to the current development of the movement. Betty Bavagnoli, building on her experience as a former player and coach, emphasized
Strategy and content: a look at football’s digital future with Kineton
Football is no longer just a sport, but a complex ecosystem fueled by data, technology, and a constant quest for engagement. The real frontier of economic growth and the fan experience today lies at the intersection of Media, IT, and Telco. In view of the Social Football Summit 2025, we had the honor of delving into these dynamics with Alessandro Cavicchia, Deputy & Head of Business Development in the Media-IT-Telco Area at Kineton, a leading company that is charting the course
ADVANT: AI and data serving the football ecosystem, between innovation and sustainability
SFS 25 is the platform of choice for those who believe that the future of the football industry is built through innovation, social responsibility and sustainability. It is with this vision that we are proud to present ADVANT, Main Partner of the upcoming edition, a leading ICT consultancy specializing in turning data into strategic knowledge. The partnership between SFS25 and ADVANT is a strategic alliance that fits right into the pillars of the event, particularly those related to innovation & technology,
Bonamassa: sleep culture at SFS 25
Ahead of its participation in SFS 25, Bonamassa Sleep & Performance brings the culture of sleep not as mere rest, but as a scientific tool of Performance to the center of discussion. Through the interview, we learn how the company is transforming the muscle and neurological recovery of athletes through the 5P® Method and Sleep Kit®, offering highly personalized Sleep Periodization® and Sleep Prescription® protocols. An approach that not only prevents injury and lengthens careers, but optimizes mental clarity and
Compex and Serie A: the future of recovery is scientific, technological, and sustainable
Compex is not just a device supplier, but a true strategic ally for Serie A clubs, bringing thirty years of experience and solid scientific evidence to the pitch. Through advanced solutions certified as medical devices, the company integrates into the teams' daily routines to offer measurable benefits that go beyond traditional methods. From Muscle Intelligence (MI) technology that personalizes electrical stimulation, to wireless devices that speed up post-match recovery, and the integration of data with performance analysis platforms: the goal
The AI Takes the Field, from the LND to the local Pitch. VEO’s News at SFS 25
Veo returns to the Social Football Summit (SFS) for its second official participation, confirming its position as one of the most innovative partners at the intersection of sport and technology. Born in Denmark with the mission to democratize high-level sports analysis, Veo has revolutionized the way amateur and youth teams record and analyze their matches. The core of their offering is an AI-powered camera that autonomously records sporting events without the need for an operator. Last year, Veo told us