The curtain has officially risen on the eighth edition of SFS 25, the most anticipated event for the entire Football Industry. The two-day event, taking place at the Allianz Stadium on November 18 and 19, 2025, kicked off in a room packed with participants, partners, and international stakeholders.
Giving the start to the proceedings, from the stage of the Football Stage, was Gianfilippo Valentini, CEO of GoProject, host, and creator of the event.
His opening speech highlighted the strategic evolution of the event: “This year, we have taken an extra step, bringing the event to a significant growth stage in a wonderful stadium. Today, we are here to discuss with all the main players in the football industry. When, with Go Project and Social Media Soccer, thanks to the contribution of Massimo Tucci, we thought of developing this event, we bet on a sector that is progressively growing and taking on an increasingly central and leading role.”
Valentini then thanked all of Serie A (represented by Luigi De Siervo) and the associated management, who have long significantly helped SFS 25 grow in terms of stakeholders present. Following this, the startup competition was presented—this year featuring mainly international excellences—along with the related prizes that will be awarded during the SFS Awards.
“I would also like to thank the Juventus club above all,” the CEO continued, “specifically Paolo Monguzzi, Clotilde, Ester, and all the staff who believed in us and our vision.” And what about next year? The appointment and the invitation extended were to participate in the SFS Snacks around the world, to raise awareness of socially and economically relevant topics, but also to underline GoProject’s upgrade.
Finally, Ivan Ortenzi also spoke, who is an active part of the SFS staff. The three keywords to describe this event and the industry? Technology, evolution, sustainability. “My wish is that you analyze, study, and delve deeper into the content that interests you the most.” A great Summit to all, from the entire GoProject, SFS and Social Media Soccer staff!
Valentini: “We Officially Inaugurate SFS 25 at Allianz Stadium, a Benchmark for the Entire Football Industry”
The curtain has officially risen on the eighth edition of SFS 25, the most anticipated event for the entire Football Industry. The two-day event, taking place at the Allianz Stadium on November 18 and 19, 2025, kicked off in a room packed with participants, partners, and international stakeholders. Giving the start to the proceedings, from the stage of the Football Stage, was Gianfilippo Valentini, CEO of GoProject, host, and creator of the event. His opening speech highlighted the strategic evolution of the
Space11: “In modern football, turning the pitch into a source of strategic data means having a real competitive advantage”
In the era of data-driven football, performance analysis is no longer limited to athletes' GPS data. The next frontier of innovation concerns the fundamental infrastructure on which all matches take place: the turf. Its quality directly influences player health, athletic performance, and the club’s economic efficiency. SFS25 is pleased to present Space11, a pioneer in deep-tech solutions that is revolutionizing the management of sports fields. To understand the scope of this innovation, we spoke with Raffaele Simonetta, CEO & Founder of Space
Avery Dennison on the Digital Jersey Revolution: Security, Sustainability, and Fan Connection
SFS 25 is the nexus where technological innovation meets the football industry. In an era where counterfeiting threatens revenue and sustainability is an imperative, sportswear is transforming from a mere physical product into a digital platform. In this exclusive interview with Louis Eschalier, Global Sports Marketing Specialist of Avery Dennison, a global leader in RFID solutions and materials science, we explore how the introduction of smart labels and Digital IDs is rewriting the rules of football merchandising. The jersey is
TikTok and SFS 25: how a shot in digital life can become a goal in real life
The partnership that redefines fan engagement, transforming the digital community into an engine of inclusion and awareness for the sports system SFS 25 is not just an event, it is a hub where innovation meets responsibility. The announcement of the partnership with TikTok, a celebrated entertainment platform, enshrines the centrality of digital in the future of sports and explores the breaking of the boundary between digital and real. With this collaboration, TikTok tells the SFS audience how creativity, a defining characteristic of
Drawing emotions: GoldiSegnati, where the goal becomes author content
From Serie A to national media: the company that has elevated sports illustration to an editorial form and, more importantly, a digital content strategy, turning legendary moments and personal memories into unique design pieces. GoldiSegnati is not simply an e-commerce of soccer merchandise; it is a true creative laboratory and a specialized digital creator, where the excitement of the field is crystallized into exclusive visual content and, subsequently, into a signature product. Their motto,"We draw emotions," perfectly sums up a philosophy
Road to SFS 25: Innovation and the Future of Football with Alessandro Giacomini of Infront Italy
As we approach SFS25, the Social Football Summit continues to strengthen strategic collaborations with the main players in the world of football and sports business. Among them, Infront Italy stands out as a key partner in innovation, technology, and sports rights management. In this interview, we spoke with Alessandro Giacomini, Managing Director of Infront Italy since 2019, to understand how the evolution of media, changing fan habits, and digital opportunities are transforming football, and how the partnership with SFS contributes to delivering
The Evolution of People Access: ALFI and the Revolution of Controls, from Ski Passes to Football
ALFI is defining the next frontier of access control. In an exclusive dialogue, Paolo Serra reveals how the integration of NFC (Near Field Communication), security, and the complete dematerialization of entry tickets is eliminating waiting times. This is a crucial step to elevate safety standards and profoundly transform the Fan Experience within sports facilities. SFS continues its exploration of entrepreneurial realities that are redefining the horizon of modern sport, and this time the spotlight is on ALFI. This company is a
From Allianz Stadium to the Football Industry: an unmissable opportunity. Join the team!
If your goal is to work in the world of soccer, SFS 25 represents a great opportunity. It's not just about participating as a volunteer, but about gaining access to the “behind the scenes” of one of the leading international events dedicated to the Football Industry, to be held in Turin on November 18 and 19 at the Allianz Stadium. For years, SFS has brought together experts, executives, innovators, and stakeholders from the global football industry. Being part of the volunteer
Fan Experience, AI and Innovation: Adobe, Partner of the Social Football Summit, Alongside the Premier League
Adobe and the Premier League: Creativity and AI for a New Global Fan Experience The Premier League has announced a new multi-year partnership with Adobe, aimed at redefining the digital experience for fans around the world. Through the integration of advanced technologies such as generative artificial intelligence and real-time data management solutions, the League seeks to offer increasingly customized, dynamic, and creative engagement. At the heart of this transformation are Adobe Firefly and Adobe Express, tools that will allow fans to
SFS: the 8th edition heads to Allianz Stadium in Turin
The 8th edition of the SFS will take place on November 18–19, 2025, at the prestigious Allianz Stadium in Turin, marking an exciting new chapter for the international benchmark event in the football industry. A symbolic venue for an edition that promises to be even more innovative, sustainable, and engaging, with a dynamic program of thematic panels, workshops, startup competitions, and awards ceremonies. The goal? To explore and shape the future of football through technological innovation, digital transformation, sustainability, inclusion, and