UEFA and The FA have announced LinkedIn, the world’s largest professional network, as the latest national sponsor of UEFA Women’s EURO 2022, joining existing partners The LEGO Group, Pandora and Starling Bank.
The tournament, which is due to be the biggest European women’s sporting event in history, will be hosted in England this summer from 6-31 July.
As a national sponsor of UEFA Women’s EURO 2022, LinkedIn will spotlight the game’s female trailblazers who have supported one another on their path to professional success, inspiring everyone with their stories as it commits to ‘make work work for women.’
LinkedIn’s activations will demonstrate how the platform and its community can support women to achieve their goals, whatever their profession or industry, and drive content and conversations around women’s empowerment, leadership, wellbeing and diversity.
Guy-Laurent Epstein, Director of Marketing at UEFA, said: “We are delighted to have LinkedIn join us as a national sponsor of UEFA Women’s EURO 2022. The addition of this major brand further enhances what is already an extremely strong roster of commercial sponsors associated with the competition.
“This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences. We look forward to working together on what is set to be a record-breaking tournament that further grows the women’s game.”
Ngaire Moyes, Vice President, Communications and Brand, International at LinkedIn added: “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, and it’s a privilege to support UEFA Women’s EURO 2022 which actively shares and celebrates these values.
“The tournament is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements. Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”
The announcement comes on the same day tournament organisers have launched the ‘Inspired By England 2022’ Instagram channel that will become the home to all inspiring stories and content from fans, sponsors, partners and community groups in the build up to the tournament and beyond. Join in the action and share your stories using @InspiredByEngland2022 and #WEURO2022.