{"id":19497,"date":"2024-09-25T15:40:12","date_gmt":"2024-09-25T13:40:12","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=19497"},"modified":"2024-09-25T15:57:35","modified_gmt":"2024-09-25T13:57:35","slug":"marino-uriel-helps-atletico-madrid-raise-awareness-of-alzheimers","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/marino-uriel-helps-atletico-madrid-raise-awareness-of-alzheimers\/","title":{"rendered":"Marino Uriel helps Atletico Madrid raise awareness of Alzheimer\u2019s"},"content":{"rendered":"\n<p><strong>Using the symbolic character of a fictional Atleti player from the 1970s, we put ourselves in the shoes of those suffering from the disease.<\/strong><\/p>\n\n\n\n<p>This Tuesday, the auditorium at the C\u00edvitas Metropolitano hosted the presentation of a campaign to raise awareness of Alzheimer\u2019s disease. Atl\u00e9tico de Madrid created the project in collaboration with the Association for the Families of Alzheimer\u2019s Patients of Madrid (AFEAM). The campaign\u2019s central figure is Marino Uriel Hestfuz, a fictional player who played for the Club during the 1970s.<\/p>\n\n\n\n<p>Under the pretext of celebrating a key player in the 1975 Intercontinental Cup-winning team, we asked our followers on the Club\u2019s social media channels whether they remembered the man known as \u201cEl Garrincha de Chamber\u00ed\u201d. The question intended to deliberately generate confusion and doubt in our collective memories as per the history of a player who, in fact, never existed at all.<\/p>\n\n\n\n<p>Such feelings helped us, for but a few moments, to put ourselves in the shoes of those who suffer from Alzheimer\u2019s, a neurodegenerative disease which slowly erodes the cognitive abilities and destroys the memories of those afflicted by the illness. The disease strips sufferers of their day-to-day independence and also has a big negative impact on their families and relatives.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">&#39;El Garrincha de Chamber\u00ed&#39; como met\u00e1fora que arroja visibilidad sobre los jugadores opacados por el paso del tiempo, al igual que una enfermedad como el Alzheimer cuyo 80% de los casos -especialmente en su fase inicial- no son diagnosticados. <br><br>\u27a1 <a href=\"https:\/\/t.co\/oFcRoEZRgh\">https:\/\/t.co\/oFcRoEZRgh<\/a> <a href=\"https:\/\/t.co\/9HHeTe890X\">pic.twitter.com\/9HHeTe890X<\/a><\/p>&mdash; Atl\u00e9tico de Madrid (@Atleti) <a href=\"https:\/\/twitter.com\/Atleti\/status\/1838866459264459076?ref_src=twsrc%5Etfw\">September 25, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><em>\u201cAlzheimer\u2019s is a reality that we cannot ignore; in Spain, more than 800,000 people over the age of 40 suffer from this illness and each year, and more than 40,000 new cases are identified. What makes this even more worrying is that in 80% of cases, especially in the early stages, it goes undiagnosed, which leaves the sufferers and their families without the necessary support,\u201d<\/em>&nbsp;said Club chairman Enrique Cerezo in his opening speech at the event.<\/p>\n\n\n\n<p>The event was also attended by Dr V\u00edctor G\u00f3mez Mayordomo, neurologist and co-director of the Vithas Neuroscience Institute in Madrid, and AFEAM chairman Ram\u00f3n Maga\u00f1a Navin\u00e9s. Furthermore, there were plenty of Atleti legends present: Fundaci\u00f3n Atl\u00e9tico de Madrid chairman Adelardo Rodr\u00edguez, Javier Bermejo, Roberto Fresnedoso, Manolo S\u00e1nchez Delgado, Juan Carlos Pedraza and Marcelino P\u00e9rez.<\/p>\n\n\n\n<p>As such, just as the intention of the supposed tribute to Marino Uriel was to give visibility to those important players overshadowed by the passage of time and the presence of other teammates, the Club\u2019s chairman stated that&nbsp;<em>\u201cthese numbers remind us how urgent it is to give visibility to this battle and the necessity of awareness and prevention\u201d<\/em>&nbsp;of this disease.<\/p>\n\n\n\n<p>To promote and raise funds for this prevention work, the Club will not only donate to AFEAM but will also invite Rojiblancos supporters to get involved in the initiative: a vintage Atl\u00e9tico de Madrid shirt will be available with the name Uriel on the back, as well as the number 21 to honour World Alzheimer\u2019s Day which took place on 21 September.<\/p>\n\n\n\n<p>The shirt will go on sale \u2013 for a price of \u20ac25.95 \u2013 in the official Club shop at the C\u00edvitas Metropolitano. The proceeds of the sales will go to AFEAM.<strong><br><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using the symbolic character of a fictional Atleti player from the 1970s, we put ourselves in the shoes of those suffering from the disease. This Tuesday, the auditorium at the C\u00edvitas Metropolitano hosted the presentation of a campaign to raise awareness of Alzheimer\u2019s disease. Atl\u00e9tico de Madrid created the project in collaboration with the Association for the Families of Alzheimer\u2019s Patients of Madrid (AFEAM). The campaign\u2019s central figure is Marino Uriel Hestfuz, a fictional player who played for the Club [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[231],"coauthors":[],"class_list":["post-19497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-3","tag-atletico-madrid-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marino Uriel helps Atletico Madrid raise awareness of Alzheimer\u2019s - SFS<\/title>\n<meta name=\"description\" content=\"Using the symbolic character of a fictional Atleti player from the 1970s, we put ourselves in the shoes of those suffering from the disease.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/en\/marino-uriel-helps-atletico-madrid-raise-awareness-of-alzheimers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marino Uriel helps Atletico Madrid raise awareness of Alzheimer\u2019s - SFS\" \/>\n<meta property=\"og:description\" content=\"Using the symbolic character of a fictional Atleti player from the 1970s, we put ourselves in the shoes of those suffering from the disease.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialfootballsummit.com\/en\/marino-uriel-helps-atletico-madrid-raise-awareness-of-alzheimers\/\" \/>\n<meta property=\"og:site_name\" content=\"SFS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sfsummit\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-25T13:40:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T13:57:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/09\/atl-madrid-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A. 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