{"id":23086,"date":"2024-11-20T14:53:38","date_gmt":"2024-11-20T13:53:38","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/interview-with-the-world-champion-president\/"},"modified":"2024-11-20T20:48:21","modified_gmt":"2024-11-20T19:48:21","slug":"interview-with-the-world-champion-president","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/interview-with-the-world-champion-president\/","title":{"rendered":"Interview with the World Champion CMO"},"content":{"rendered":"\n<p>During the <strong>seventh edition of SFS<\/strong>, the expansion of the AFA brand was also discussed. <strong>Giorgia Cenni <\/strong>from Sky Sport interviewed <strong>Leandro Petersen<\/strong> of the Argentine Football Federation.<br>&#8220;We are the federation with the highest revenue from sponsorships&#8221;, Leandro Petersen began, adding, &#8220;We are signing deals with major multinational companies, and we are highly focused on strategic, growing markets like the USA, China, and the Middle East&#8221;.<br>The Argentine delegate also touched on past challenges: &#8220;We started from a difficult position, with significant debt and unclear roles. Even FIFA reprimanded us. However, we&#8217;ve done well to professionalize the entire structure. Our current goal is to become a benchmark in marketing. We look up to the NBA and Formula 1 as our inspirations&#8221;.<\/p>\n\n\n\n<p>An important topic covered during the panel was AFA&#8217;s substantial presence in the Chinese market: &#8220;Our expansion began 7 years ago, and today we are the leading federation in terms of sales in the country. <strong>We\u2019ve organized several events and friendly matches in China, and now offer a strategic range of over 300 products. <\/strong>Messi&#8217;s presence has been a real catalyst, though it wasn\u2019t always like this, as our structure was less solid back then&#8221;.<br>Leandro Petersen wrapped up the discussion by outlining the federation\u2019s future goals: &#8220;The next target for us is India. We feel a strong obligation to keep improving, and we want to carve out a new path that everyone will have to follow&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the seventh edition of SFS, the expansion of the AFA brand was also discussed. Giorgia Cenni from Sky Sport interviewed Leandro Petersen of the Argentine Football Federation.&#8220;We are the federation with the highest revenue from sponsorships&#8221;, Leandro Petersen began, adding, &#8220;We are signing deals with major multinational companies, and we are highly focused on strategic, growing markets like the USA, China, and the Middle East&#8221;.The Argentine delegate also touched on past challenges: &#8220;We started from a difficult position, with [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[381,382,283],"coauthors":[],"class_list":["post-23086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-3","tag-afa-2","tag-leandro-petersen-2","tag-sfs-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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