{"id":23120,"date":"2024-11-20T18:15:13","date_gmt":"2024-11-20T17:15:13","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=23120"},"modified":"2024-11-20T18:18:57","modified_gmt":"2024-11-20T17:18:57","slug":"how-to-enhance-the-fan-experience-with-adobe","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/","title":{"rendered":"How to Enhance the Fan Experience with Adobe"},"content":{"rendered":"\n<p>The panel organized by Adobe during the Global Stage focused on monetizing the fan experience, exploring how different organizations can leverage technology and personalization to increase audience engagement. <\/p>\n\n\n\n<p>The speakers in this case were 5: <strong>Alfonso Becerra<\/strong>, Director of Commercial Innovation, Mexican Football Federation; <strong>Marco Di Dio Roccazzella<\/strong>, Shareholder &amp; Managing Director, Global Retail &amp; Consumer Market Leader, and Global Strategy, Data &amp; AI Leader at Jakala; <strong>Andrea Peron<\/strong>, Sales Leader Enterprise and Commercial at Adobe; <strong>Alexis Grigoriadis<\/strong>, Marketing Director at Entain; and <strong>Monica Versino<\/strong>, Account Executive at Adobe<\/p>\n\n\n\n<p>Alfonso Becerra, Director of Commercial Innovation at the Mexican Football Federation, kicked off the discussion by emphasizing the importance of knowing your target audience: &#8220;I have experience in entertainment, and I\u2019ve learned a lot about customer experience. The key is understanding what drives the fan&#8221;.<\/p>\n\n\n\n<p>Alexis Grigoriadis, Marketing Director at Entain, echoed this idea, using Entain&#8217;s customer experience as an example: &#8220;Today, we\u2019ve reached hyper-personalization of content, which allows for immediate engagement. It\u2019s crucial to help users understand what it means to follow a particular brand&#8221;.<\/p>\n\n\n\n<p>Marco Di Dio Roccazzella, Managing Director at Jakala, then highlighted the importance of engaging younger generations: &#8220;It\u2019s essential to tap into younger generations, knowing that, in the case of football, the individual player can be more recognizable than the brand itself&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The panel organized by Adobe during the Global Stage focused on monetizing the fan experience, exploring how different organizations can leverage technology and personalization to increase audience engagement. The speakers in this case were 5: Alfonso Becerra, Director of Commercial Innovation, Mexican Football Federation; Marco Di Dio Roccazzella, Shareholder &amp; Managing Director, Global Retail &amp; Consumer Market Leader, and Global Strategy, Data &amp; AI Leader at Jakala; Andrea Peron, Sales Leader Enterprise and Commercial at Adobe; Alexis Grigoriadis, Marketing Director [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[269,386,283],"coauthors":[],"class_list":["post-23120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-3","tag-adobe","tag-fan-experience-2","tag-sfs-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Enhance the Fan Experience with Adobe - SFS<\/title>\n<meta name=\"description\" content=\"The panel focused on the monetization of the fan experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Enhance the Fan Experience with Adobe - SFS\" \/>\n<meta property=\"og:description\" content=\"The panel focused on the monetization of the fan experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/\" \/>\n<meta property=\"og:site_name\" content=\"SFS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sfsummit\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-20T17:15:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T17:18:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marco Carlotti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco Carlotti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/\"},\"author\":{\"name\":\"Marco Carlotti\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/person\/5778867c98c9aaf1d31cc529baa24b88\"},\"headline\":\"How to Enhance the Fan Experience with Adobe\",\"datePublished\":\"2024-11-20T17:15:13+00:00\",\"dateModified\":\"2024-11-20T17:18:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/\"},\"wordCount\":227,\"publisher\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png\",\"keywords\":[\"Adobe\",\"Fan experience\",\"SFS\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/\",\"url\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/\",\"name\":\"How to Enhance the Fan Experience with Adobe - SFS\",\"isPartOf\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png\",\"datePublished\":\"2024-11-20T17:15:13+00:00\",\"dateModified\":\"2024-11-20T17:18:57+00:00\",\"description\":\"The panel focused on the monetization of the fan experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage\",\"url\":\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png\",\"contentUrl\":\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.socialfootballsummit.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Enhance the Fan Experience with Adobe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#website\",\"url\":\"https:\/\/www.socialfootballsummit.com\/en\/\",\"name\":\"SFS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.socialfootballsummit.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#organization\",\"name\":\"SFS\",\"url\":\"https:\/\/www.socialfootballsummit.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/06\/SFS-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/06\/SFS-logo-696x696-1.jpg\",\"width\":697,\"height\":696,\"caption\":\"SFS\"},\"image\":{\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sfsummit\",\"https:\/\/www.instagram.com\/social_football_summit\/\",\"https:\/\/www.youtube.com\/@socialfootballsummit\",\"https:\/\/www.linkedin.com\/showcase\/socialfootballsummit\/?originalSubdomain=it\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/person\/5778867c98c9aaf1d31cc529baa24b88\",\"name\":\"Marco Carlotti\",\"url\":\"https:\/\/www.socialfootballsummit.com\/en\/author\/m-carlotti\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Enhance the Fan Experience with Adobe - SFS","description":"The panel focused on the monetization of the fan experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/","og_locale":"en_US","og_type":"article","og_title":"How to Enhance the Fan Experience with Adobe - SFS","og_description":"The panel focused on the monetization of the fan experience.","og_url":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/","og_site_name":"SFS","article_publisher":"https:\/\/www.facebook.com\/sfsummit","article_published_time":"2024-11-20T17:15:13+00:00","article_modified_time":"2024-11-20T17:18:57+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png","type":"image\/png"}],"author":"Marco Carlotti","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marco Carlotti","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#article","isPartOf":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/"},"author":{"name":"Marco Carlotti","@id":"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/person\/5778867c98c9aaf1d31cc529baa24b88"},"headline":"How to Enhance the Fan Experience with Adobe","datePublished":"2024-11-20T17:15:13+00:00","dateModified":"2024-11-20T17:18:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/"},"wordCount":227,"publisher":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/#organization"},"image":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png","keywords":["Adobe","Fan experience","SFS"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/","url":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/","name":"How to Enhance the Fan Experience with Adobe - SFS","isPartOf":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage"},"image":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png","datePublished":"2024-11-20T17:15:13+00:00","dateModified":"2024-11-20T17:18:57+00:00","description":"The panel focused on the monetization of the fan experience.","breadcrumb":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#primaryimage","url":"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png","contentUrl":"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/11\/ADOBE-UFFICIALE.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.socialfootballsummit.com\/en\/how-to-enhance-the-fan-experience-with-adobe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.socialfootballsummit.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to Enhance the Fan Experience with Adobe"}]},{"@type":"WebSite","@id":"https:\/\/www.socialfootballsummit.com\/en\/#website","url":"https:\/\/www.socialfootballsummit.com\/en\/","name":"SFS","description":"","publisher":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.socialfootballsummit.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.socialfootballsummit.com\/en\/#organization","name":"SFS","url":"https:\/\/www.socialfootballsummit.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/06\/SFS-logo-696x696-1.jpg","contentUrl":"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2024\/06\/SFS-logo-696x696-1.jpg","width":697,"height":696,"caption":"SFS"},"image":{"@id":"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sfsummit","https:\/\/www.instagram.com\/social_football_summit\/","https:\/\/www.youtube.com\/@socialfootballsummit","https:\/\/www.linkedin.com\/showcase\/socialfootballsummit\/?originalSubdomain=it"]},{"@type":"Person","@id":"https:\/\/www.socialfootballsummit.com\/en\/#\/schema\/person\/5778867c98c9aaf1d31cc529baa24b88","name":"Marco Carlotti","url":"https:\/\/www.socialfootballsummit.com\/en\/author\/m-carlotti\/"}]}},"_links":{"self":[{"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/posts\/23120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/comments?post=23120"}],"version-history":[{"count":5,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/posts\/23120\/revisions"}],"predecessor-version":[{"id":23128,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/posts\/23120\/revisions\/23128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/media\/23125"}],"wp:attachment":[{"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/media?parent=23120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/categories?post=23120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/tags?post=23120"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.socialfootballsummit.com\/en\/wp-json\/wp\/v2\/coauthors?post=23120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}