How can we analyze the fan segment from an industrial standpoint? And, above all, how can we leverage the visceral passion for a club to generate new sources of value? This was the main theme of the panel How fans will look like in the future, scheduled at SFS24<\/strong>. On stage, alongside journalist Anna Maria Baccaro<\/strong>, were the two Deloitte Monitors<\/em> Luigi Capitanio<\/strong> and Andrea Cabiati<\/strong>.<\/p>\n\n\n\n Starting from a market analysis conducted on around two thousand fans worldwide, very interesting data emerged, useful for all stakeholders in the football industry. These span multiple fronts, providing a picture of the contemporary football fan that has radically changed compared to just twenty years ago.
First of all, it is worth remembering that the concept of a traditional team is expanding; new paradigms – such as women’s teams and eGames – are gaining more and more space within the value proposition<\/strong> offered by clubs, arousing growing interest. Furthermore, a lot of attention is paid to content consumption and the infrastructure theme: the new generations require targeted and personalized content that is short and spaced out, no longer being willing to sit in unevolved or poorly modernized stadiums.<\/p>\n\n\n\n