{"id":23886,"date":"2024-12-20T15:12:20","date_gmt":"2024-12-20T14:12:20","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=23886"},"modified":"2024-12-20T15:28:49","modified_gmt":"2024-12-20T14:28:49","slug":"creators-and-broadcasters-new-players-in-the-entertainment-landscape","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/creators-and-broadcasters-new-players-in-the-entertainment-landscape\/","title":{"rendered":"CREATORS AND BROADCASTERS: NEW PLAYERS IN THE ENTERTAINMENT LANDSCAPE"},"content":{"rendered":"\n<p><strong>The evolution of sports content consumption<\/strong>, as we have already explained <strong><a href=\"https:\/\/www.socialfootballsummit.com\/en\/sfs24-serie-a-and-tiktok-redefining-the-language-of-football\/\">in this article<\/a><\/strong>, is gradually shifting towards content creators and increasingly innovative digital platforms. Traditional media are now competing with <strong>players<\/strong> capable of engaging new generations using fresh and dynamic communication codes. This was the <em>main topic<\/em> of the panel<strong> <em>&#8220;Creator contamination in the sport rights and entertainment landscape<\/em><\/strong><em>&#8220;<\/em>, held during the <strong>SFS<\/strong>.<\/p>\n\n\n\n<p>On stage at the <em>Football Stage<\/em>, industry experts shared their insights. Speakers included <strong>Andrea David Rizzi<\/strong> &#8211; <em>Head of Sports &amp; MediaCo Partnership for Italy &amp; Portugal YouTube<\/em> -, <strong>Agnese Nespoli<\/strong> &#8211; <em>Creator YouTube League and Kings League<\/em> -, <strong>Nicola Frega<\/strong> &#8211; <em>Senior Off Platform Manager DAZN<\/em> -, and <strong>Fabio Machado De Medeiros<\/strong> &#8211;<em>Head of content Caz\u00e8TV<\/em> -. The discussion emphasized the importance of continuous collaboration between creators and sport rights holders to engage today\u2019s and future fans.<\/p>\n\n\n\n<p><em>\u201cWorking with major broadcasters offers incredible professional growth opportunities, as well as being highly stimulating in terms of creativity and content production\u201d<\/em>, said <strong>Agnese Nespoli<\/strong>, also known online as <em>&#8220;Lasagna&#8221;<\/em>. This path &#8211; involving creators and influencers &#8211; also benefits platforms like <strong>DAZN<\/strong>, which seek to expand their audience by incorporating innovative elements into traditional storytelling. <em>\u201cThe important thing is for the football industry to be open-minded and sustainable. Artistic contamination is an indispensable added value\u201d<\/em>, stated <strong>Nicola Frega<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SFS 24 panel - Creator contamination in the sport rights and entertainment landscape\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/KaerJ_6FfZo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The challenge is not insignificant, given the evident gaps in <em>tone of voice<\/em> and <em>fanbase<\/em> between these two seemingly distant worlds. The panel emphasized the importance of seeking a professional balance aimed at diversifying the messages sent to their target audience and adapting content to the distribution channels.<\/p>\n\n\n\n<p>A compelling example was provided by <strong>Fabio De Medeiros<\/strong>, who shared the experience of <strong>Caz\u00e8TV<\/strong>, a YouTube channel specializing in sports event broadcasting. Founded in 2022 by streamer <strong>Casimiro Miguel<\/strong>, <strong>Caz\u00e8TV<\/strong> broadcast the last Olympics on its digital platforms, positioning itself as a true competitor to Brazil\u2019s <strong>TV Globo<\/strong>, the country\u2019s main network. <em>\u201cThe most important Brazilian and international brands wanted to associate their names with our product because of our ability to connect with and engage a young audience\u201d<\/em>.<\/p>\n\n\n\n<p>The numbers from the Olympics are staggering: <strong>500 hours of live sports broadcasting<\/strong> and <strong>130 million interactions<\/strong>, with <strong>57% of the audience aged 18-34 years<\/strong>.<\/p>\n\n\n\n<p>What\u2019s next for these new media? While the future remains uncertain, the panel ended with a shared takeaway: breaking cultural prejudices surrounding digital professions emerging with new technologies. <em>Authority and professional responsibility do not change with evolving work conditions<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The evolution of sports content consumption, as we have already explained in this article, is gradually shifting towards content creators and increasingly innovative digital platforms. Traditional media are now competing with players capable of engaging new generations using fresh and dynamic communication codes. This was the main topic of the panel &#8220;Creator contamination in the sport rights and entertainment landscape&#8220;, held during the SFS. On stage at the Football Stage, industry experts shared their insights. Speakers included Andrea David Rizzi [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[283,44],"coauthors":[],"class_list":["post-23886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-3","tag-sfs-3","tag-sfs24"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CREATORS AND BROADCASTERS: NEW PLAYERS IN THE ENTERTAINMENT LANDSCAPE - SFS<\/title>\n<meta name=\"description\" content=\"Discover how content creators and innovative media are transforming sports. 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