{"id":23954,"date":"2024-12-31T11:52:02","date_gmt":"2024-12-31T10:52:02","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/viva-el-futbol-a-new-communicative-paradigm\/"},"modified":"2024-12-31T12:07:01","modified_gmt":"2024-12-31T11:07:01","slug":"viva-el-futbol-a-new-communicative-paradigm","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/viva-el-futbol-a-new-communicative-paradigm\/","title":{"rendered":"VIVA EL FUTBOL: A NEW COMMUNICATIVE PARADIGM<br>"},"content":{"rendered":"\n<p><strong>&#8220;<\/strong><em>Football for the people<\/em><strong>&#8220;<\/strong> as<strong> Lele Adani<\/strong> puts it to summarize his life philosophy. During the Summit, he took the stage at the Football Stage alongside his friend and broadcasting partner <strong>Nicola Ventola<\/strong>. In a panel moderated by <strong>Vito Pace<\/strong>, CMO (<em>Chief Marketing Officer<\/em>) of<strong> Urban Vision<\/strong>, the two discussed the new online format <strong>&#8216;Viva el Futbol&#8217;<\/strong>.<\/p>\n\n\n\n<p>After their experience with <strong>&#8216;Bobo TV&#8217;<\/strong>, the former footballers \u2014 together with <strong>Antonio Cassano<\/strong> \u2014 decided to continue their journey by launching a project centered on horizontal and transparent communication. <em>&#8220;Knowledge, competence, and credibility are the three key pillars that constantly guide our work and reflect our goal of building loyalty within our community&#8221;<\/em>, publicly stated Ventola, the former Inter striker.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SFS 24 panel - Viva el futbol\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/dM2g6fXQHxU?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The numbers are impressive, with the show\u2019s official YouTube channel boasting <strong>73,000 subscribers <\/strong>and over <strong>9 million views<\/strong> just one year after its launch. <em>&#8220;A new communicative paradigm that has skillfully leveraged the digital architecture&#8221;<\/em>, Pace summarized as he introduced the panel, with Adani highlighting how their first experience on Twitch (alongside Bobo Vieri) could be compared to the advent of pay-TV in Italy and worldwide.<\/p>\n\n\n\n<p>An innovative paradigm that also emphasizes diverse audiences and targets, requiring tailored approaches and tools to engage effectively. This is only a secondary challenge, however, considering that the <em>&#8220;language of football&#8221;<\/em> is universal, just like that of sport.<\/p>\n\n\n\n<p>What about future goals? <em>&#8220;Urban Vision wants to positively transform urban environments to build new relationships with people&#8221;<\/em>, said Pace during the panel \u2014 a phrase that Adani and Ventola cited and repurposed to describe their next steps: transcending the physical boundaries of the online world and expanding into offline spheres. What does that mean? Becoming urban \u2014 accompanying people on the subway, on the streets, and everywhere in between. It\u2019s hardly an audacious experiment, given that the three former players have already appeared on various theater stages \u2014 the most recent being the <strong>Lauro Rossi Theater in Macerata<\/strong> \u2014 where they received an incredible response from the audience.<\/p>\n\n\n\n<p>What\u2019s important is to stay engaging and use football as a vehicle for ideas and passions within the social fabric, while also embracing constructive criticism as a way to improve. The rest? &#8220;<em>Facciamo calcio<\/em>&#8220;, as Adani always says.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Football for the people&#8220; as Lele Adani puts it to summarize his life philosophy. During the Summit, he took the stage at the Football Stage alongside his friend and broadcasting partner Nicola Ventola. In a panel moderated by Vito Pace, CMO (Chief Marketing Officer) of Urban Vision, the two discussed the new online format &#8216;Viva el Futbol&#8217;. After their experience with &#8216;Bobo TV&#8217;, the former footballers \u2014 together with Antonio Cassano \u2014 decided to continue their journey by launching a [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[277,401,283],"coauthors":[],"class_list":["post-23954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-3","tag-calcio-4","tag-comunicazione-2","tag-sfs-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIVA EL FUTBOL: A NEW COMMUNICATIVE PARADIGM - SFS<\/title>\n<meta name=\"description\" content=\"At the SFS, the two former footballers discussed their new communication venture alongside their former teammate Antonio Cassano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/en\/viva-el-futbol-a-new-communicative-paradigm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIVA EL FUTBOL: A NEW COMMUNICATIVE PARADIGM - 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