In a panel moderated by Kike Levy<\/strong>, Head of NJF Sports and Media<\/strong>, the radical transformation of the football industry and younger generations\u2019 communication styles and use of social media were analyzed. “Reaching and Engaging the Next Generation of Sports Fans<\/strong>“, the name of the panel, featured Roberto Monzani<\/strong> \u2013 Media House Director<\/em> at FC Internazionale \u2013 and Ronan Joyce<\/strong> \u2013 Director of Digital Innovation D2C<\/em> at Manchester United \u2013 sharing their insights on a crucial topic.<\/p>\n\n\n\n Football has changed not only in its technical and tactical foundations but also in how content is produced for a new audience. The generational differences between Millennials, Gen Z, and Gen Alpha are striking: compared to just ten years ago, consumption patterns have evolved, driven by the explosion of social networks and a pop culture \u2013 virtual and gamified \u2013 that often follows current trends and is far more direct. The question, then, is: what strategy should be adopted to effectively attract this new segment of the audience?<\/p>\n\n\n\n \u201cWe try to leverage algorithms by tailoring them to the architecture of different platforms. We change our tone of voice based on the target audience we are addressing<\/em>\u201d, said Monzani, who, over the years, has turned Inter\u2019s Media House into a laboratory of creativity and innovation. In practice? Since its founding in 2017, it has sought to combine on-field content with off-field elements designed for high engagement. For instance, the celebration of Inter\u2019s 20th league title included a collaboration with WWF<\/strong>, showcasing “Ext1nctionNumb3rs<\/strong>” on players\u2019 jerseys \u2013 figures that clearly illustrate the current environmental crisis.<\/p>\n\n\n\n