{"id":24834,"date":"2025-01-29T15:27:41","date_gmt":"2025-01-29T14:27:41","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/sfs-insight-exclusive-interview-with-leandro-petersen\/"},"modified":"2025-01-29T15:52:28","modified_gmt":"2025-01-29T14:52:28","slug":"sfs-insight-exclusive-interview-with-leandro-petersen","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/sfs-insight-exclusive-interview-with-leandro-petersen\/","title":{"rendered":"SFS INSIGHT: EXCLUSIVE INTERVIEW WITH LEANDRO PETERSEN"},"content":{"rendered":"\n

Leandro Petersen<\/strong>, Chief Marketing Officer<\/em> of AFA (Selecci\u00f3n Argentina de F\u00fatbol)<\/strong>, was one of the key figures at the SFS<\/strong>, where he shared his vision on the transformation of the Argentine Football Federation<\/a><\/strong>. In an exclusive interview<\/strong> recorded at the SFS studios, he delved into the pillars of AFA\u2019s commercial growth, exploring how digital innovation<\/strong>, economic strategies<\/strong>, and global impact <\/strong>have reshaped Argentine football.<\/p>\n\n\n\n

Since joining the federation before the 2018 World Cup, Petersen has led a strategic transformation that has established AFA as one of the most influential football institutions worldwide, culminating in Argentina’s 2022 World Cup victory<\/strong>. Under his leadership, the AFA brand has experienced a remarkable surge in value, solidifying its position in the global sports and commercial landscape.<\/p>\n\n\n\n

A prominent figure in sports management, Petersen also took the opportunity to express his appreciation to the SFS team<\/strong>, highlighting the event\u2019s significance within the national and international football industry. Here\u2019s what he shared with us.<\/strong><\/p>\n\n\n\n

Hello Leandro, why are you in Italy?<\/strong><\/strong><\/p>\n\n\n\n

“I’m very happy to be in Rome<\/strong>, Italy\u2014a country and a city that feel very familiar to us due to their historical ties. We have been working for a long time on a commercial and marketing agenda<\/strong> in Europe.<\/em><\/p>\n\n\n\n

Of course, markets like Italy and Spain are very important for the Argentine Football Association for several reasons. First, because of the large number of Argentinians living in these two countries. Second, due to the strong interest in well-structured football, particularly Argentine football. Third, because we have many emblematic players from the current Argentine national team, as well as legendary figures from the past. I believe all these factors generate significant interest in the ‘AFA’ brand, and our goal is to enhance and monetize this interest to create an economic return for the association.<\/em> We are working to sign commercial agreements with brands that have a strong presence in Europe. We already have collaboration agreements with key sponsors, but we want more\u2014we want to create more content to engage with our audience and expand our fan base. This will allow us to build a stronger and more recognizable brand identity”<\/em>.<\/p>\n\n\n\n

What are your marketing strategies?<\/strong><\/strong><\/p>\n\n\n\n

“Since 2023, we have been working on developing our various sub-brands to strengthen AFA\u2019s recognition and value. We don\u2019t just have the World Cup, but also the Copa Am\u00e9rica. Recently, we have had the privilege and honor of being the champions of South America, and we also serve as an example of a well-managed federation with a long-term vision\u2014something I consider extremely important.<\/em><\/p>\n\n\n\n

We are led by key figures with a great vision for the future, both on and off the pitch. We have a young national team with many players competing in Europe, and they still have many years ahead of them. I believe this is crucial for AFA, as it doesn\u2019t just represent the values we have already achieved, but also sets ambitious goals for the coming years, making the future look very promising”<\/em>.<\/p>\n\n\n\n

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