{"id":24948,"date":"2025-02-04T11:18:06","date_gmt":"2025-02-04T10:18:06","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/the-stadium-of-the-future-business-technology-and-relationships-in-an-evolving-ecosystem\/"},"modified":"2025-02-04T11:30:28","modified_gmt":"2025-02-04T10:30:28","slug":"the-stadium-of-the-future-business-technology-and-relationships-in-an-evolving-ecosystem","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/the-stadium-of-the-future-business-technology-and-relationships-in-an-evolving-ecosystem\/","title":{"rendered":"The stadium of the future: business, technology, and relationships in an evolving ecosystem"},"content":{"rendered":"\n

The modern stadium is no longer just a simple arena dedicated to sports but a continuously evolving ecosystem capable of integrating business, entertainment, and relationships. This was the central theme of the panel at SFS <\/strong>organized by Infront, featuring experts such as Javier Do\u00f1a<\/strong> (Senior Stadia and Sports Management Advisor<\/em> \u2013 Grandstand JD<\/strong>), Rolando Favella<\/strong> (Udinese<\/strong>), Alessandro Giacomini<\/strong> (Infront<\/strong>), and Stefano Deantoni<\/strong> (Infront<\/strong>), key figures in the management and innovation of sports facilities.<\/p>\n\n\n\n

The discussion highlighted how stadiums have become true urban catalysts, playing a multifunctional role that enhances their attractiveness while simultaneously complicating their management. “Supporting the growth of football operators, such as those who use stadiums. We are talking about a container of content, which must be conceived following a feasibility study to ensure its acceptance by the community in which it is located, depending on the social and economic context in which it operates”,<\/em> stated Deantoni<\/strong>.<\/p>\n\n\n\n

One of the key topics that emerged was the use of technology to enhance the spectator experience. Tools such as facial recognition can facilitate access to the venue, while digitalization <\/strong>and the use of drones are helping create a new image of stadiums, making them more attractive to investors. Another fundamental objective is to extend the time spectators spend inside the stadium by creating spaces and services that boost revenue generation and engage different stakeholders.<\/p>\n\n\n\n

Javier Do\u00f1a <\/strong>provided an overview of the differences between Italy and Spain<\/strong> in the development of stadium infrastructure: “The American market plays in a different league. In Europe, however, the development of stadiums, particularly in Anglo-Saxon countries and Germany, has seen significant progress, while in Italy and Spain, the level remains quite similar. In Spain, we have made good progress, but it is still not enough. In the future, especially for Spain, we aim to improve ahead of the 2030 World Cup<\/strong>, marking a turning point. But this also applies to Euro 2032. We must analyze the market before considering its architectural design”<\/em>.<\/p>\n\n\n\n

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