{"id":31706,"date":"2025-11-18T16:00:31","date_gmt":"2025-11-18T15:00:31","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=31706"},"modified":"2025-11-18T16:41:28","modified_gmt":"2025-11-18T15:41:28","slug":"digital-euro-data-and-fans-italy-leads-europes-payment-revolution","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/digital-euro-data-and-fans-italy-leads-europes-payment-revolution\/","title":{"rendered":"Digital Euro, Data and Fans: Italy Leads Europe\u2019s Payment Revolution"},"content":{"rendered":"\n<p>SFS 25 hosted a panel focused on the relationship between the Digital Euro and the Football Economy, featuring <strong>Luca Felletti<\/strong>, Sales &amp; Marketing Director at Intesa Sanpaolo, <strong>Alessandro Giovannini<\/strong>, Digital Euro Project Leader at the ECB, and <strong>Gianfranco Previtera<\/strong>, Commercial Director at Almaviva, moderated by <strong>Marco Bellinazzo<\/strong>&nbsp;from Il Sole 24 Ore.<\/p>\n\n\n\n<p>Giovannini opened the discussion by clearly explaining what the <strong>Digital Euro<\/strong>&nbsp;is and why it represents an inevitable transformation in a world where cash usage continues to decline. \u201cThe Digital Euro is simply the digital version of the banknotes in our wallets. Today, ATMs work abroad through non-European networks; the Digital Euro will ensure digital payments across Europe using European channels, as if you were paying with cash,\u201d he said.<\/p>\n\n\n\n<p>Felletti emphasized that the key concept for the future is \u201c<strong>familiarity<\/strong>\u201d\u2014the ability of digital services to be simple, intuitive, and seamlessly integrated into users\u2019 daily lives. \u201cWe want to compete on a global level. To achieve this, we must continue investing in mobile apps and infrastructure that make citizens\u2019 lives easier,\u201d he explained.<\/p>\n\n\n\n<p>A central topic of the panel was <strong>global competition<\/strong>. Giovannini underlined that the ECB aims to provide a <strong>unified system across the EU<\/strong>&nbsp;that delivers a common experience while adapting to local needs. Felletti provided a concrete sports-related example: \u201cImagine a fan realizing their dream of attending the Tennis Finals. Our goal is to create a platform and wallet that allow them to manage everything\u2014food, merchandising, ticketing\u2014in a single digital space.\u201d<\/p>\n\n\n\n<p>Almaviva, selected by the ECB, will play a key role in developing the infrastructure and mobile app for the Digital Euro. Previtera highlighted the strategic importance of <strong>data management<\/strong>: \u201cOur mission is to keep European citizens\u2019 transaction data in Europe, which is often analyzed by international players. This is a truly European project with full <strong>European sovereignty<\/strong>.\u201d<\/p>\n\n\n\n<p>Giovannini also recalled a significant example from <strong>Euro 2024<\/strong>: \u201cWe saw that ticket purchases largely relied on non-European payment tools. It is essential to guarantee, at a European level, the possibility to participate in sports and cultural events with European payment systems. The Digital Euro will achieve this.\u201d<\/p>\n\n\n\n<p>The panel concluded with a symbolic but powerful note: for the first time, <strong>Italy is leading the development of the Digital Euro<\/strong>&nbsp;alongside the ECB and Almaviva. \u201cWe don\u2019t know if the national team will make it to the World Cup,\u201d Bellinazzo added with a smile, \u201cbut thanks to Intesa Sanpaolo and Almaviva, Italy will definitely be there in the world of digital finance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SFS 25 hosted a panel focused on the relationship between the Digital Euro and the Football Economy, featuring Luca Felletti, Sales &amp; Marketing Director at Intesa Sanpaolo, Alessandro Giovannini, Digital Euro Project Leader at the ECB, and Gianfranco Previtera, Commercial Director at Almaviva, moderated by Marco Bellinazzo&nbsp;from Il Sole 24 Ore. Giovannini opened the discussion by clearly explaining what the Digital Euro&nbsp;is and why it represents an inevitable transformation in a world where cash usage continues to decline. \u201cThe Digital [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,652,653],"tags":[720,718,719],"coauthors":[],"class_list":["post-31706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-3","category-blog-4","category-blog-5","tag-bce-2","tag-digitale-2","tag-euro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Euro, Data and Fans: Italy Leads Europe\u2019s Payment Revolution - SFS<\/title>\n<meta name=\"description\" content=\"The SFS 25 panel explores the impact of the Digital Euro on the Football Economy. 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