{"id":35218,"date":"2026-07-24T11:49:55","date_gmt":"2026-07-24T09:49:55","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=35218"},"modified":"2026-07-24T11:58:16","modified_gmt":"2026-07-24T09:58:16","slug":"authentica-the-winner-of-sfs-extratime-2025","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/en\/authentica-the-winner-of-sfs-extratime-2025\/","title":{"rendered":"Authentica: The Winner of SFS ExtraTime 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ahead of <strong>SFS 26<\/strong> and the new <strong>ExtraTime<\/strong> start-up competition, the spotlight turns back onto the finalists of the Social Football Summit 2025: companies with different ideas and perspectives, but all united by the same drive to grow and innovate within their industry. A year after the last edition, each start-up has successfully consolidated its market positioning or enhanced its product offering, confirming a shared trajectory\u2014the ability to evolve, stay agile, and effectively respond to the industry\u2019s emerging needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A standout example is <strong><a href=\"https:\/\/authentica.id\/\">Authentica<\/a><\/strong>, a <strong>European Digital Product Passport (DPP)<\/strong> platform that helps brands comply with ESPR regulations, protect themselves against counterfeiting via NFC authentication, and engage consumers through connected products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Victory at SFS ExtraTime 2025 and Current Positioning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stepping up the pace, clarifying their core focus, and embarking on a clear growth path are the key factors that enabled Authentica to shift its positioning\u2014moving away from pure Web3 toward practical blockchain-based solutions (powered by <strong>WoV Labs<\/strong>) designed for the development of a Digital Product Passport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following their victory at SFS ExtraTime 2025, the company underwent a complete rebranding and launched its mobile app, continually improving the usability of both sports and non-sports products while making them far more accessible for everyday consumers. The mobile app has radically simplified consumer interaction with product authenticity, opening up a direct line of communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this evolution, Authentica now stands as the ideal bridge between the digital ecosystem and physical club items, turning a simple purchase into a secure, certified, and engaging experience. It\u2019s a vision shared by several Italian football clubs, including <strong>Empoli Calcio<\/strong>, which has collaborated with Authentica for years based on shared values of innovation, transparency, and digital fan engagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2026\/07\/empoli-x-authentica-1024x571.jpeg\" alt=\"\" class=\"wp-image-35207\" srcset=\"https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2026\/07\/empoli-x-authentica-1024x571.jpeg 1024w, https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2026\/07\/empoli-x-authentica-300x167.jpeg 300w, https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2026\/07\/empoli-x-authentica-768x428.jpeg 768w, https:\/\/www.socialfootballsummit.com\/wp-content\/uploads\/2026\/07\/empoli-x-authentica.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Encrypted Tags and ESPR Regulations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The platform\u2019s strength relies on an <strong>\u201cNFC-first\u201d architecture<\/strong>, which integrates hardware-grade cryptographic tags (such as NTAG DNA chips) directly into official club gear and merchandise, making every single item impossible to clone or counterfeit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Natively aligned with the latest European <strong>ESPR<\/strong> (<em>Ecodesign for Sustainable Products Regulation<\/em>) standards, this ecosystem generates a unique, real-time encrypted URL with every scan. Through this approach, Authentica not only safeguards intellectual property and sports clubs&#8217; revenue streams, but also enables full product lifecycle mapping\u2014from manufacturing to ownership transfers and end-of-life management. At the same time, it provides brands with detailed dashboards on scan patterns and fan engagement behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authentica is proof that true innovation doesn\u2019t erase passion\u2014it simply makes it chip-proof. And the best, without a doubt, is yet to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of SFS 26 and the new ExtraTime start-up competition, the spotlight turns back onto the finalists of the Social Football Summit 2025: companies with different ideas and perspectives, but all united by the same drive to grow and innovate within their industry. A year after the last edition, each start-up has successfully consolidated its market positioning or enhanced its product offering, confirming a shared trajectory\u2014the ability to evolve, stay agile, and effectively respond to the industry\u2019s emerging needs. A [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":35215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,653,883],"tags":[906,822,179,691,905],"coauthors":[778],"class_list":["post-35218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-3","category-blog-5","category-sfs-extratime-news","tag-authentica","tag-innovazione-2","tag-sfs","tag-sfs-extratime-2","tag-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Authentica: The Winner of SFS ExtraTime 2025 - SFS<\/title>\n<meta name=\"description\" content=\"A European Digital Product Passport (DPP) platform that helps brands comply with ESPR regulations, protect themselves against counterfeiting via NFC authentication, and engage consumers through connected products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/en\/authentica-the-winner-of-sfs-extratime-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authentica: The Winner of SFS ExtraTime 2025 - 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