{"id":22881,"date":"2024-11-19T12:17:44","date_gmt":"2024-11-19T11:17:44","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=22881"},"modified":"2024-11-19T12:22:52","modified_gmt":"2024-11-19T11:22:52","slug":"come-valorizzare-i-contenuti-secondo-one-football","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/it\/come-valorizzare-i-contenuti-secondo-one-football\/","title":{"rendered":"Come valorizzare i contenuti secondo One Football"},"content":{"rendered":"\n<p>Il panel che ha aperto il Global Stage della settima edizione di SFS, ha visto protagonisti <strong>Tommaso Bianchini<\/strong>, Chief Revenue Officer del Napoli e <strong>Nick<\/strong> <strong>Neri<\/strong>, direttore partnership di One Football. L\u2019incontro \u00e8 stato moderato da <strong>Marco<\/strong> <strong>Brusa<\/strong> de \u201cLa Gazzetta dello Sport\u201d.<\/p>\n\n\n\n<p>Il focus principale \u00e8 stato legato alla distribuzione e monetizzazione dei contenuti live e Vod di <strong>One<\/strong> <strong>Football<\/strong>.<\/p>\n\n\n\n<p>Nick Neri ha posto l\u2019accento sul ruolo delle piattaforme OTT e la fondamentale importanza dell\u2019engagement degli utenti.<\/p>\n\n\n\n<p>\u201cIl mercato dei diritti televisivi \u00e8 in crisi, il caso della Ligue 1 \u00e8 un esempio evidente. Erano convinti di poter firmare accorda da miliardi di euro, ma sono riusciti a ottenere solo 500 milioni. Inoltre non si pu\u00f2 ignorare l\u2019arrivo in questo settore di alcuni players, come Amazon e Apple, che non fanno dei diritti audiovisivi il loro business principale, ma spostano gli equilibri.<\/p>\n\n\n\n<p>Noi non competiamo con loro, ma permettiamo ai nostri partner di andare in diretta, consentendo una monetizzazione diretta legata a tutti i tipi di contenuti, compresi quelli on demand.&nbsp; Un caso di successo \u00e8 il Napoli Summer Pass\u201d.<\/p>\n\n\n\n<p>Di quest\u2019ultima partnership ha parlato anche Tommaso Bianchini: \u201cOne Football abilita i contenuti dei club e soprattutto ha una community particolarmente ricettiva. Questa estate abbiamo realizzato una promozione organica.\u201d.<\/p>\n\n\n\n<p>Il CRO della societ\u00e0 azzurra ha sottolineato anche come viene raccontato il brand Napoli: \u201cIl nostro progetto si basa sull\u2019integrit\u00e0, cercando di rendere partecipe il tifoso, che deve essere sempre ingaggiato. Quest\u2019operazione \u00e8 riuscita nel caso del film celebrativo per lo Scudetto, <strong>una grande auto produzione, che ha reso Napoli un ponte con il mondo<\/strong>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il panel che ha aperto il Global Stage della settima edizione di SFS, ha visto protagonisti Tommaso Bianchini, Chief Revenue Officer del Napoli e Nick Neri, direttore partnership di One Football. L\u2019incontro \u00e8 stato moderato da Marco Brusa de \u201cLa Gazzetta dello Sport\u201d. Il focus principale \u00e8 stato legato alla distribuzione e monetizzazione dei contenuti live e Vod di One Football. Nick Neri ha posto l\u2019accento sul ruolo delle piattaforme OTT e la fondamentale importanza dell\u2019engagement degli utenti. \u201cIl mercato [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[152,163],"tags":[331,330,188,342],"coauthors":[],"class_list":["post-22881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-2","tag-nick-neri","tag-onefootball","tag-sfs24-3","tag-tommaso-bianchini"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come valorizzare i contenuti secondo One Football - SFS<\/title>\n<meta name=\"description\" content=\"Panel sulla distribuzione e monetizzazione dei contenuti live e Vod di One Football\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/it\/come-valorizzare-i-contenuti-secondo-one-football\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come valorizzare i contenuti secondo One Football - 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