{"id":22964,"date":"2024-11-19T18:07:50","date_gmt":"2024-11-19T17:07:50","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=22964"},"modified":"2024-11-19T22:46:42","modified_gmt":"2024-11-19T21:46:42","slug":"le-strategie-di-marketing-della-juventus","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/it\/le-strategie-di-marketing-della-juventus\/","title":{"rendered":"Le strategie di marketing della Juventus"},"content":{"rendered":"\n<p>Il responsabile marketing e comunicazione della Juventus ha svelato le strategie bianconere di valorizzazione del brand a SFS24<\/p>\n\n\n\n<p>Al SFS24 \u00e8 andato in scena un panel dedicato alle strategie di marketing della Juventus. Protagonista \u00e8 stato il Chief Marketing  Officier dei bianconeri <strong>Mike Armstrong<\/strong> che ha dialogato con <strong>Salvatore De Angelis<\/strong>, Country Manager Cosmic.<\/p>\n\n\n\n<p>Uno dei temi principali \u00e8 stato il grado di trasversalit\u00e0 del brand del club: &#8220;Abbiamo deciso di realizzare una partnership con l&#8217;Adidas per internazionalizzare il marchio e ingaggiare un target diverso. Abbiamo sentito questa necessit\u00e0 dopo aver eseguito analisi di mercato mirate che hanno evidenziato la giovane et\u00e0 della nostra fanbase. Siamo sempre molto attenti nell&#8217;intercettare i nuovi trend come evidenziato dalla nascita dello Juventus Creator Lab&#8221;.<\/p>\n\n\n\n<p>Il responsabile marketing e comunicazione bianconero ha specificato: &#8220;Puntiamo molto sull&#8217;identit\u00e0 della nostra societ\u00e0 sui social, anche se non \u00e8 sempre facile conciliare questo aspetto con il linguaggio di alcune piattaforme. Cerchiamo di creare contenuti che non riguardino solo i calciatori come dimostra la creazione di Team Jay, una cartoon series sul nostro canale Youtube&#8221;.<\/p>\n\n\n\n<p>&#8220;Siamo molto attenti ai temi sociali &#8211; ha aggiunto Armstrong &#8211; in particolare a quello della salute mentale con tutte le nostre squadre.<strong> Insieme a TikTok abbiamo lanciato una campagna che ha visto protagoniste le Women e abbiamo raccontato la vicenda umana di Fagioli<\/strong>&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il responsabile marketing e comunicazione della Juventus ha svelato le strategie bianconere di valorizzazione del brand a SFS24 Al SFS24 \u00e8 andato in scena un panel dedicato alle strategie di marketing della Juventus. Protagonista \u00e8 stato il Chief Marketing Officier dei bianconeri Mike Armstrong che ha dialogato con Salvatore De Angelis, Country Manager Cosmic. Uno dei temi principali \u00e8 stato il grado di trasversalit\u00e0 del brand del club: &#8220;Abbiamo deciso di realizzare una partnership con l&#8217;Adidas per internazionalizzare il marchio [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[152,163],"tags":[211,359,273],"coauthors":[],"class_list":["post-22964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-2","tag-juventus","tag-marketing","tag-sfs-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le strategie di marketing della Juventus - SFS<\/title>\n<meta name=\"description\" content=\"Il responsabile marketing e comunicazione della Juventus ha svelato le strategie bianconere di valorizzazione del brand a SFS24\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/it\/le-strategie-di-marketing-della-juventus\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le strategie di marketing della Juventus - 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