{"id":23082,"date":"2024-11-20T14:53:38","date_gmt":"2024-11-20T13:53:38","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=23082"},"modified":"2024-11-20T20:47:52","modified_gmt":"2024-11-20T19:47:52","slug":"intervista-al-presidente-campione-del-mondo","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/it\/intervista-al-presidente-campione-del-mondo\/","title":{"rendered":"Intervista al CMO Campione del mondo"},"content":{"rendered":"\n<p>Nel corso della settima edizione di SFS, si \u00e8 parlato anche dell\u2019espansione del brand AFA. <strong>Giorgia Cenni <\/strong>di Sky Sport ha intervistato<strong> Leandro Petersen<\/strong> della federazione argentina.<\/p>\n\n\n\n<p>\u201cSiamo la federazione con pi\u00f9 entrate derivanti dalle sponsorizzazioni\u201d. Ha esordito cos\u00ec Leandro Petersen, che ha aggiunto: \u201cStiamo firmando con delle grandi multinazionali, siamo molto attenti ai mercati strategici, oggi in espansione, come USA, Cina e il Medio Oriente\u201d.<\/p>\n\n\n\n<p>Il delegato argentino si \u00e8 soffermato anche sulle difficolt\u00e0 avute in passato: \u201cPartivamo da una situazione non semplice, tanti debiti e ruoli poco chiari, anche la Fifa ci ha redarguito, siamo stati bravi a professionalizzare tutta la struttura. Ora il nostro obiettivo \u00e8 diventare un punto di riferimento a livello di marketing, ci ispiriamo a NBA e Formula 1\u201d.<\/p>\n\n\n\n<p>Un tema importante, che \u00e8 stato trattato nel corso del panel, \u00e8 la massiccia presenza dell\u2019AFA sul mercato cinese: \u201cLa nostra espansione \u00e8 iniziata 7 anni fa e ora siamo al primo posto a livello di vendite nel paese. <strong>Abbiamo organizzato diversi eventi e amichevoli in Cina, prevedendo un\u2019offerta strategica di oltre 300 prodotti.<\/strong> Inoltre la presenza di Messi funge da catalizzatore, non sempre \u00e8 stato cos\u00ec perch\u00e9 la nostra struttura era meno solida\u201d.<\/p>\n\n\n\n<p>Leandro Petersen ha voluto chiudere l\u2019incontro indicando gli obiettivi del prossimo futuro: \u201cIl prossimo target da conquistare \u00e8 quello indiano, ci sentiamo obbligati a migliorare sempre, vogliamo tracciare una strada nuova che tutti dovranno seguire\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel corso della settima edizione di SFS, si \u00e8 parlato anche dell\u2019espansione del brand AFA. Giorgia Cenni di Sky Sport ha intervistato Leandro Petersen della federazione argentina. \u201cSiamo la federazione con pi\u00f9 entrate derivanti dalle sponsorizzazioni\u201d. Ha esordito cos\u00ec Leandro Petersen, che ha aggiunto: \u201cStiamo firmando con delle grandi multinazionali, siamo molto attenti ai mercati strategici, oggi in espansione, come USA, Cina e il Medio Oriente\u201d. Il delegato argentino si \u00e8 soffermato anche sulle difficolt\u00e0 avute in passato: \u201cPartivamo da [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[152,163],"tags":[379,380,273],"coauthors":[],"class_list":["post-23082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-2","tag-afa","tag-leandro-petersen","tag-sfs-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intervista al CMO Campione del mondo - SFS<\/title>\n<meta name=\"description\" content=\"Il delegato AFA, Leandro Petersen, ha spiegato la crescita del marchio della federazione tra risultati e obiettivi per il futuro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/it\/intervista-al-presidente-campione-del-mondo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervista al CMO Campione del mondo - 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