{"id":23117,"date":"2024-11-20T18:15:13","date_gmt":"2024-11-20T17:15:13","guid":{"rendered":"https:\/\/www.socialfootballsummit.com\/?p=23117"},"modified":"2024-11-20T18:15:14","modified_gmt":"2024-11-20T17:15:14","slug":"come-valorizzare-la-fan-experience-by-adobe","status":"publish","type":"post","link":"https:\/\/www.socialfootballsummit.com\/it\/come-valorizzare-la-fan-experience-by-adobe\/","title":{"rendered":"Come valorizzare la fan experience by Adobe"},"content":{"rendered":"\n<p>All\u2019interno del Global Stage si \u00e8 parlato anche di come monetizzare la fan experience in un panel promosso da Adobe.<\/p>\n\n\n\n<p>Gli speakers in questo caso erano 5: <strong>Alfonso Becerra<\/strong>, Director of Commercial Innovation, federazione messicana calcio,\u00a0<strong>Marco\u00a0Di Dio Roccazzella,\u00a0<\/strong>shareholder &amp; Managing Director, Global Retail &amp; Consumer Market Leader e Global Strategy, Data &amp; AI Leader di Jakala<strong>, Andrea Peron<\/strong>, Sales leader enterprise e commercial Adobe,<strong> Alexis Grigoriadis<\/strong>, Marketing director, di Entain e <strong>Monica Versino<\/strong>, account executive di Adobe.<\/p>\n\n\n\n<p>Ha esordito Alfonso Becerra, parlando dell\u2019importanza di conoscere il proprio target: \u201cHo esperienza nell\u2019intrattenimento e ho imparato molto sulla costumer experience, la necessit\u00e0 \u00e8 capire cosa muove il fan\u201d.<\/p>\n\n\n\n<p>Sulla stessa linea Alexis Grigoriadis che ha portato l\u2019esempio dell\u2019esperienza fornita da Entain ai clienti: \u201cOggi siamo arrivati all\u2019iper personalizzazione del contenuto, che consente un ingaggio immediato, <strong>bisogna far capire agli utenti che cosa vuol dire seguire un certo brand<\/strong>\u201d.<\/p>\n\n\n\n<p>Marco Di Dio Roccazzella si \u00e8 soffermato sull\u2019importanza del coinvolgimento delle giovani generazioni: \u201c\u00c8 importante fare leva sulle giovani generazioni, sapendo che nel caso del calcio il singolo giocatore pu\u00f2 essere pi\u00f9 riconoscibile del brand\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All\u2019interno del Global Stage si \u00e8 parlato anche di come monetizzare la fan experience in un panel promosso da Adobe. Gli speakers in questo caso erano 5: Alfonso Becerra, Director of Commercial Innovation, federazione messicana calcio,\u00a0Marco\u00a0Di Dio Roccazzella,\u00a0shareholder &amp; Managing Director, Global Retail &amp; Consumer Market Leader e Global Strategy, Data &amp; AI Leader di Jakala, Andrea Peron, Sales leader enterprise e commercial Adobe, Alexis Grigoriadis, Marketing director, di Entain e Monica Versino, account executive di Adobe. Ha esordito Alfonso [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[152,163],"tags":[270,385,273],"coauthors":[],"class_list":["post-23117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-2","tag-adobe-it","tag-fan-experience","tag-sfs-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come valorizzare la fan experience by Adobe - SFS<\/title>\n<meta name=\"description\" content=\"Il panel verteva sulla monetizzazione della fan experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialfootballsummit.com\/it\/come-valorizzare-la-fan-experience-by-adobe\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come valorizzare la fan experience by Adobe - 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