Social Football Summit 2019

Social Football Summit’s programme will be developed around five cornerstones

Knowledge Sharing

Training

Football Industry

Institutions

Innovation

SOCIAL FOOTBALL SUMMIT DAY 1 – ENG
20 November 2019
INNOVATION FOOTBALL SUMMIT DAY 1 – ENG
20 November 2019
09:30 - 09:50
SOCIAL FOOTBALL SUMMIT

Opening Social Football Summit 2019

09:55 - 10:25
SOCIAL FOOTBALL SUMMIT

Virtual Advertising and data monetization

Infront
Nielsen Sports
Salvatore De Angelis
Head of Digital Europe - Nielsen Sports & Entertainment
Massimo Magrì
Massimo Magrì
Head of Virtual Advertising - Infront Sports & Media

Why football is women's work

Social Media Soccer
Polk&Union
Visa
FIGC
Paolo Arsillo
Vivo Azzurro e Social Media – FIGC
Chiara Afeltra
Digital Marketing Specialist - Go Project
Hussaan Karim
Digital Client Marketing - VISA
Francesco Antonini
Content & Creative Director - Polk&Union
11:15 - 11:35
SOCIAL FOOTBALL SUMMIT

Inside Fifa

Sport Dots
FIFA
Giuliano Giorgetti
Senior Content & Digital strategy Advisor - FIFA
Emanuela Perinetti - Social Football Summit
Emanuela Perinetti
General Manager - Sport Dots
11:40 - 12:10
SOCIAL FOOTBALL SUMMIT

Video marketing and web advertising

IMG
YouTube
Luca Baldanza
VP, Director of Football Italia - IMG
Andrea David Rizzi
Strategic Partnership Manager - YouTube
12:15 - 12:40
SOCIAL FOOTBALL SUMMIT

Macron and Uefa’s Kit Assistance Scheme

UEFA
Macron
Esselink
Marc Esselink
Strategic Advisor - UEFA
Gianluca Pavanello
CEO - Macron spa
12:45 - 13:05
SOCIAL FOOTBALL SUMMIT

Luigi De Laurentiis' Interview

S.S.C Bari
Social Media Soccer
Damiano Cori
Marketing & Business Development Manager - Social Media Soccer
Luigi De Laurentiis
Presidente - SSC Bari
13:10 - 13:55
SOCIAL FOOTBALL SUMMIT

Social Food Summit

From field to engagement

Siviglia FC
La Liga
Borussia Moenchengladbach
marin-villanueva
Juan Vicente Marìn Villanueva
Delegato per l'Italia - La Liga
Andreas Cüppers
Head of Digital Development - Borussia Monchenglabach
Jose - Social Football Summit
José Ángel Risco Oliva
Coordinatore RRSS SFC, Social Media & Digital Manager - Siviglia FC
14:35 - 15:05
SOCIAL FOOTBALL SUMMIT

A new vision of women's football

TIMvision
FIGC
Ludovica Mantovani
Presidente_FIGC Divisione Calcio Femminile
Andrea Fabiano
Responsabile Multimedia di TIM – AD di TIMVISION

Football's enemies

Gioco Pulito
Lega Serie A
Facebook
Almaviva
Silvio Schinaia
Consigliere Economico - Gabinetto del Ministro dello Sviluppo Economico
Angelo Mazzetti
Piero Rossini
Vice Direttore Generale per la Business Unit Pubblica Amministrazione Centrale e Locale, Financial Services, Telco, Utilities & Industria - Almaviva
Luigi De Siervo
Amministratore Delegato - Lega Serie A
Paolo Marcacci
Editorialista di Gioco Pulito
15:50 - 16:10
SOCIAL FOOTBALL SUMMIT

M. Bartoletti interviews Roberto Mancini

Marino Bartoletti
Giornalista
Roberto Mancini
Commissario Tecnico Nazionale Italiana
16:15 - 16:55
SOCIAL FOOTBALL SUMMIT

Content and data as brand language

Inter
Massimo Venneri
Head of Innovation projects & CRM - Inter
Roberto Monzani - Social Football Summit
Roberto Monzani
Head of Digital Contents - Inter

SKY football club

Sky Sport
Dalila Setti
Conduttrice Sky Sport 24
Compagnoni
Maurizio Compagnoni
Giornalista - SKY Sport
Daniele Caiola
Responsabile di sito e app - Sky Sport
Luca Marchetti - Social Football Summit
Luca Marchetti
Giornalista - SKY Sport

Pitch Introduction “Innovation Needs Lega Serie A”

Lega Serie A
Almaviva
Go Project
Lorenzo Dallari
Giornalista sportivo
Alessandro Mantelli
Chief Technology Officer & Practice Leader - Almaviva e Almaviva Digitaltec
Andrea Basile
Founder Social Media Soccer e Socio di Go Project Srl
10:25 - 10:40
Stage 2

Executive Programme Lega Serie A

Lega Serie A
Enzo Peruffo
Professore Associato LUISS Guido Carli
10:45 - 11:00
Stage 2

2030: Football World

Bip
Ivan Ortenzi - Social Football Summit
Ivan Ortenzi
Chief Innovation Evangelist - BIP

The new assets of the football business model innovation

Math&Sport
Football Intelligence
A.C. MIlan
Newesis
Iacopo Panozzo
IT Project Manager - AC Milan
Gian Piero Cervellera
Co-Owner - FootballIntelligence
Rauno De Pasquale
Co-Founder and CTO - Newesis
Gilberto Pastorella
Product and Account Manager @ Math&Sport S.r.l.

Football Tech: Start-Up Trend in Football

Associazione 30 40
Noisefeed
Stargraph
Lazio Innova
Wylab
Berenice Marisei
Luigi Campitelli
Open Innovation Hubs, Operations Director - Lazio Innova
Vincenzo Filetti
Digital and communication expert e presidente - Associazione 3040
Nicolò Cavallo
Ceo e Founder - Noisefeed
Michele Imbimbo
Founder - Stargraph
Federico Smanio
CEO - Wylab
13:00 - 14:10
Stage 2

Social Food Summit

Values ​​and assets of innovation in football

Istituto del Credito Sportivo
Lega Serie A
Luigi De Siervo
Amministratore Delegato - Lega Serie A
Paola Pisano
Ministro per l'Innovazione tecnologica e la Digitalizzazione
Andrea Abodi
Presidente dell’Istituto per il Credito Sportivo
Roberto Chieppa
Segretario generale della presidenza del Consiglio dei ministri

Energy Arena, mobility by Motus E

Motus-e
Enel-x
Gewiss
ABB
Cobat
Sabina Belli
Product Marketing Director – Electrification Business - ABB
Riccardo Amoroso
Head of Innovation and Product Lab - Enel X
Dino Marcozzi
Segretario Generale Motus-E
Roberto Martino
Contractors Manager - Real Estate & Architects - GEWISS
Davide Strozzi
CEO - Campus Party Sparks
Sacha D’Ecclesiis
Senior Partner Cintioli & Associati

Extended Experience Company

Dema4
Moovit
Sisal
Burger King
Campus Party Sparks
Manuela Ronchi
Founder di Action Media Ltd, CEO di Action Agency, Managing Director di Dema4
Laura Vimercati
Direttore Marketing e Comunicazione - Burger King
Simonetta Consiglio
Direttore Marketing e Comunicazione - Sisal
Samuel-Piazza
Samuel Sed Piazza
Director of partnerships - Moovit
Davide Strozzi
CEO - Campus Party Sparks
SOCIAL FOOTBALL SUMMIT DAY 1 – ENG
20 November 2019
09:30 - 09:50
SOCIAL FOOTBALL SUMMIT

Opening Social Football Summit 2019

09:55 - 10:25
SOCIAL FOOTBALL SUMMIT

Virtual Advertising and data monetization

Infront
Nielsen Sports
Salvatore De Angelis
Head of Digital Europe - Nielsen Sports & Entertainment
Massimo Magrì
Massimo Magrì
Head of Virtual Advertising - Infront Sports & Media

Why football is women's work

Social Media Soccer
Polk&Union
Visa
FIGC
Paolo Arsillo
Vivo Azzurro e Social Media – FIGC
Chiara Afeltra
Digital Marketing Specialist - Go Project
Hussaan Karim
Digital Client Marketing - VISA
Francesco Antonini
Content & Creative Director - Polk&Union
11:15 - 11:35
SOCIAL FOOTBALL SUMMIT

Inside Fifa

Sport Dots
FIFA
Giuliano Giorgetti
Senior Content & Digital strategy Advisor - FIFA
Emanuela Perinetti - Social Football Summit
Emanuela Perinetti
General Manager - Sport Dots
11:40 - 12:10
SOCIAL FOOTBALL SUMMIT

Video marketing and web advertising

IMG
YouTube
Luca Baldanza
VP, Director of Football Italia - IMG
Andrea David Rizzi
Strategic Partnership Manager - YouTube
12:15 - 12:40
SOCIAL FOOTBALL SUMMIT

Macron and Uefa’s Kit Assistance Scheme

UEFA
Macron
Esselink
Marc Esselink
Strategic Advisor - UEFA
Gianluca Pavanello
CEO - Macron spa
12:45 - 13:05
SOCIAL FOOTBALL SUMMIT

Luigi De Laurentiis' Interview

S.S.C Bari
Social Media Soccer
Damiano Cori
Marketing & Business Development Manager - Social Media Soccer
Luigi De Laurentiis
Presidente - SSC Bari
13:10 - 13:55
SOCIAL FOOTBALL SUMMIT

Social Food Summit

From field to engagement

Siviglia FC
La Liga
Borussia Moenchengladbach
marin-villanueva
Juan Vicente Marìn Villanueva
Delegato per l'Italia - La Liga
Andreas Cüppers
Head of Digital Development - Borussia Monchenglabach
Jose - Social Football Summit
José Ángel Risco Oliva
Coordinatore RRSS SFC, Social Media & Digital Manager - Siviglia FC
14:35 - 15:05
SOCIAL FOOTBALL SUMMIT

A new vision of women's football

TIMvision
FIGC
Ludovica Mantovani
Presidente_FIGC Divisione Calcio Femminile
Andrea Fabiano
Responsabile Multimedia di TIM – AD di TIMVISION

Football's enemies

Gioco Pulito
Lega Serie A
Facebook
Almaviva
Silvio Schinaia
Consigliere Economico - Gabinetto del Ministro dello Sviluppo Economico
Angelo Mazzetti
Piero Rossini
Vice Direttore Generale per la Business Unit Pubblica Amministrazione Centrale e Locale, Financial Services, Telco, Utilities & Industria - Almaviva
Luigi De Siervo
Amministratore Delegato - Lega Serie A
Paolo Marcacci
Editorialista di Gioco Pulito
15:50 - 16:10
SOCIAL FOOTBALL SUMMIT

M. Bartoletti interviews Roberto Mancini

Marino Bartoletti
Giornalista
Roberto Mancini
Commissario Tecnico Nazionale Italiana
16:15 - 16:55
SOCIAL FOOTBALL SUMMIT

Content and data as brand language

Inter
Massimo Venneri
Head of Innovation projects & CRM - Inter
Roberto Monzani - Social Football Summit
Roberto Monzani
Head of Digital Contents - Inter

SKY football club

Sky Sport
Dalila Setti
Conduttrice Sky Sport 24
Compagnoni
Maurizio Compagnoni
Giornalista - SKY Sport
Daniele Caiola
Responsabile di sito e app - Sky Sport
Luca Marchetti - Social Football Summit
Luca Marchetti
Giornalista - SKY Sport
INNOVATION FOOTBALL SUMMIT DAY 1 – ENG
20 November 2019

Pitch Introduction “Innovation Needs Lega Serie A”

Lega Serie A
Almaviva
Go Project
Lorenzo Dallari
Giornalista sportivo
Alessandro Mantelli
Chief Technology Officer & Practice Leader - Almaviva e Almaviva Digitaltec
Andrea Basile
Founder Social Media Soccer e Socio di Go Project Srl
10:25 - 10:40
Stage 2

Executive Programme Lega Serie A

Lega Serie A
Enzo Peruffo
Professore Associato LUISS Guido Carli
10:45 - 11:00
Stage 2

2030: Football World

Bip
Ivan Ortenzi - Social Football Summit
Ivan Ortenzi
Chief Innovation Evangelist - BIP

The new assets of the football business model innovation

Math&Sport
Football Intelligence
A.C. MIlan
Newesis
Iacopo Panozzo
IT Project Manager - AC Milan
Gian Piero Cervellera
Co-Owner - FootballIntelligence
Rauno De Pasquale
Co-Founder and CTO - Newesis
Gilberto Pastorella
Product and Account Manager @ Math&Sport S.r.l.

Football Tech: Start-Up Trend in Football

Associazione 30 40
Noisefeed
Stargraph
Lazio Innova
Wylab
Berenice Marisei
Luigi Campitelli
Open Innovation Hubs, Operations Director - Lazio Innova
Vincenzo Filetti
Digital and communication expert e presidente - Associazione 3040
Nicolò Cavallo
Ceo e Founder - Noisefeed
Michele Imbimbo
Founder - Stargraph
Federico Smanio
CEO - Wylab
13:00 - 14:10
Stage 2

Social Food Summit

Values ​​and assets of innovation in football

Istituto del Credito Sportivo
Lega Serie A
Luigi De Siervo
Amministratore Delegato - Lega Serie A
Paola Pisano
Ministro per l'Innovazione tecnologica e la Digitalizzazione
Andrea Abodi
Presidente dell’Istituto per il Credito Sportivo
Roberto Chieppa
Segretario generale della presidenza del Consiglio dei ministri

Energy Arena, mobility by Motus E

Motus-e
Enel-x
Gewiss
ABB
Cobat
Sabina Belli
Product Marketing Director – Electrification Business - ABB
Riccardo Amoroso
Head of Innovation and Product Lab - Enel X
Dino Marcozzi
Segretario Generale Motus-E
Roberto Martino
Contractors Manager - Real Estate & Architects - GEWISS
Davide Strozzi
CEO - Campus Party Sparks
Sacha D’Ecclesiis
Senior Partner Cintioli & Associati

Extended Experience Company

Dema4
Moovit
Sisal
Burger King
Campus Party Sparks
Manuela Ronchi
Founder di Action Media Ltd, CEO di Action Agency, Managing Director di Dema4
Laura Vimercati
Direttore Marketing e Comunicazione - Burger King
Simonetta Consiglio
Direttore Marketing e Comunicazione - Sisal
Samuel-Piazza
Samuel Sed Piazza
Director of partnerships - Moovit
Davide Strozzi
CEO - Campus Party Sparks
SOCIAL FOOTBALL SUMMIT DAY 2 – ENG
21 November 2019
INNOVATION FOOTBALL SUMMIT DAY 2 – ENG
21 November 2019
09:30 - 09:40
Stage 1

Welcome Day 2

Football Players: commercial and community management and influencer marketing

Chelsea F.C.
Lorenzo Libutti
Football Commercial Manager - Chelsea FC
Catia Augelli
Sports Media Manager - Kassiopea BC
Max Sardella
Influencer Sport Marketing Manager

Business Development and Fan relationship management

Parma Calcio 1913
Bologna FC 1909
SSC Napoli
Serena Salvione
Head of International Business Development - SSC Napoli
Edoardo Collina
Social Media Officer - Bologna FC 1909
Nicolò Fabris
Responsabile Comunicazione Parma Calcio 1913

Walter Sabatini interview

RMC Sport France
Bologna FC 1909
Walter Sabatini
Coordinatore aree tecniche - Bologna FC 1909 e Montreal Impact
Simone Rovera - Social Football Summit
Simone Rovera
Giornalista
11:45 - 12:00
Stage 1

Fan engagement between innovation and tradition

S.S. Lazio
Marco Canigiani
Responsabile Marketing S.S. Lazio
12:05 - 12:20
Stage 1

The Facebook business opportunity

Facebook
Ronan Joyce
Strategic Partner Manager – Sport

Digital, contents and social media channels

AC Milan
ACF Fiorentina
Go Project
Riccardo Nasuti
Head of Digital - ACF Fiorentina
Miriam Piacentini
Milan Media House Manager AC Milan
Luca Pelini - Social Football Summit
Luca Pelini
Head of Communication - Go Project
13:10 - 14:55
Stage 1

Social Food Summit

Football and integration

Reset Group
Insuperabili Onlus
Carlo Diana
Direttore Generale Reset Group
Davide Leonardi
Insuperabili Onlus

Content and fan engagement: As Roma meets Twitter

Twitter
AS Roma
Go Project
Emanuele Russo
Head of Digital Media - AS Roma
Luca Pelini - Social Football Summit
Luca Pelini
Head of Communication - Go Project
Simone Tomassetti
Head of Sports Partnerships Southern Europe - Twitter

Master of Branding

Bayern Monaco
Galatasaray SK
Felix Loesner
Head of Social Media - Bayern Monaco
Doruk Tüfekci
Marketing Manager - Galatasaray
15:45 - 16:00
Stage 1

Fantacalcio: Emotional Sponsorship

Fantacalcio
Nino Ragosta
CEO di Quadronica

90 years of stories

Operazione nostalgia
Lega Serie A
Paolo Verri
Direttore generale Matera 2019
Andrea Bini
Founder & CEO - Operazione Nostalgia

The great football novel

Massimo Caputi
Caporedattore Redazione sportiva - Il Messaggero
Paolo Condo
Paolo Condò
Giornalista - SKY Sport
Francesco Repice
Giornalista

Innovation Needs Competition prizegiving

Lega Serie A
Almaviva
Go Project
Michele Svidercoschi
Direttore Comunicazione e Relazioni Istituzionali Almaviva
Lorenzo Dallari
Giornalista sportivo
Gianfilippo Valentini
Founder Social Media Soccer
09:30 - 10:05
Stage 2

Book presentation "The team of dreams. Everyone in the field” by Marino Bartoletti

Unicef
Paolo Rozera
Segretario generale della Fondazione per l’UNICEF
Marino Bartoletti
Giornalista

eSports: international overview and the challenges

Lega Serie A
AESVI
Studio Ontier Pardo Vicenzi
Studio GOP
TIMvision
Marco Martinelli
Partner – Studio Legale Gianni, Origoni, Grippo, Cappelli & Partners
Luigi De Siervo
Amministratore Delegato - Lega Serie A
Luca Pardo
Fondatore - Studio Legale Ontier Pardo Vicenzi
Marco Saletta
Presidente - AESVI
Agostino Nuzzolo
General Counsel, Direttore della Funzione Legal and Tax e Segretario del Consiglio di Amministrazione

eSports: new business opportunities

Studio Ontier Pardo Vicenzi
Studio GOP
Sony PlayStation
PGE
Mkers
Luca Pardo
Fondatore - Studio Legale Ontier Pardo Vicenzi
Paolo Cisaria
CEO - Mkers s.r.l.
Raffaele Zeppieri
Direttore Marketing - Sony Interactive Entertainment Italia
Marco Soranno
PGE - Operations Manager
Luca Rinaldi
Partner – Studio Legale Gianni, Origoni, Grippo, Cappelli & Partners

Esports: including gaming

FIGC
Regione Lazio
Atmosfera Sport
Roberto Tavani
Sport Regione Lazio
Daniele Masala
Ex Pentatleta italiano
Giovanni Sacripante
Head of FIGC Business Area, Marketing&Digital Area

Esport: the game that has become big

ProGaming Italia
Qlash
Lega Pro
Lega Serie B
Paolo Carito
Direttore Sviluppo Strategico, Commerciale e Marketing - Lega Pro
Daniel Schmidhofer
CEO PROGAMING ITALIA - MANAGING DIRECTOR ESL ITALIA, AUSTRIA, SVIZZERA
Luca Pagano
Partner
Mauro-Balata
Mauro Balata
Presidente Lega B
13:10 - 14:25
Stage 2

Social Food Summit

Show Match - eSports's star

Mkers
Qlash
Alessandro “Rose” Rosetti
Pro Player
Nicolò “Insa” Mirra
Pro Player
Marco “van Basten” Caiazzo
Pro Player
Daniele “Prinsipe” Paolucci
Pro Player
Simone “Akira” Trimarchi
Head of Content & eSports caster - ProGaming Italia s.r.l.
Ivan “Rampage” Grieco
Commentatore Esports
SOCIAL FOOTBALL SUMMIT DAY 2 – ENG
21 November 2019
09:30 - 09:40
Stage 1

Welcome Day 2

Football Players: commercial and community management and influencer marketing

Chelsea F.C.
Lorenzo Libutti
Football Commercial Manager - Chelsea FC
Catia Augelli
Sports Media Manager - Kassiopea BC
Max Sardella
Influencer Sport Marketing Manager

Business Development and Fan relationship management

Parma Calcio 1913
Bologna FC 1909
SSC Napoli
Serena Salvione
Head of International Business Development - SSC Napoli
Edoardo Collina
Social Media Officer - Bologna FC 1909
Nicolò Fabris
Responsabile Comunicazione Parma Calcio 1913

Walter Sabatini interview

RMC Sport France
Bologna FC 1909
Walter Sabatini
Coordinatore aree tecniche - Bologna FC 1909 e Montreal Impact
Simone Rovera - Social Football Summit
Simone Rovera
Giornalista
11:45 - 12:00
Stage 1

Fan engagement between innovation and tradition

S.S. Lazio
Marco Canigiani
Responsabile Marketing S.S. Lazio
12:05 - 12:20
Stage 1

The Facebook business opportunity

Facebook
Ronan Joyce
Strategic Partner Manager – Sport

Digital, contents and social media channels

AC Milan
ACF Fiorentina
Go Project
Riccardo Nasuti
Head of Digital - ACF Fiorentina
Miriam Piacentini
Milan Media House Manager AC Milan
Luca Pelini - Social Football Summit
Luca Pelini
Head of Communication - Go Project
13:10 - 14:55
Stage 1

Social Food Summit

Football and integration

Reset Group
Insuperabili Onlus
Carlo Diana
Direttore Generale Reset Group
Davide Leonardi
Insuperabili Onlus

Content and fan engagement: As Roma meets Twitter

Twitter
AS Roma
Go Project
Emanuele Russo
Head of Digital Media - AS Roma
Luca Pelini - Social Football Summit
Luca Pelini
Head of Communication - Go Project
Simone Tomassetti
Head of Sports Partnerships Southern Europe - Twitter

Master of Branding

Bayern Monaco
Galatasaray SK
Felix Loesner
Head of Social Media - Bayern Monaco
Doruk Tüfekci
Marketing Manager - Galatasaray
15:45 - 16:00
Stage 1

Fantacalcio: Emotional Sponsorship

Fantacalcio
Nino Ragosta
CEO di Quadronica

90 years of stories

Operazione nostalgia
Lega Serie A
Paolo Verri
Direttore generale Matera 2019
Andrea Bini
Founder & CEO - Operazione Nostalgia

The great football novel

Massimo Caputi
Caporedattore Redazione sportiva - Il Messaggero
Paolo Condo
Paolo Condò
Giornalista - SKY Sport
Francesco Repice
Giornalista

Innovation Needs Competition prizegiving

Lega Serie A
Almaviva
Go Project
Michele Svidercoschi
Direttore Comunicazione e Relazioni Istituzionali Almaviva
Lorenzo Dallari
Giornalista sportivo
Gianfilippo Valentini
Founder Social Media Soccer
INNOVATION FOOTBALL SUMMIT DAY 2 – ENG
21 November 2019
09:30 - 10:05
Stage 2

Book presentation "The team of dreams. Everyone in the field” by Marino Bartoletti

Unicef
Paolo Rozera
Segretario generale della Fondazione per l’UNICEF
Marino Bartoletti
Giornalista

eSports: international overview and the challenges

Lega Serie A
AESVI
Studio Ontier Pardo Vicenzi
Studio GOP
TIMvision
Marco Martinelli
Partner – Studio Legale Gianni, Origoni, Grippo, Cappelli & Partners
Luigi De Siervo
Amministratore Delegato - Lega Serie A
Luca Pardo
Fondatore - Studio Legale Ontier Pardo Vicenzi
Marco Saletta
Presidente - AESVI
Agostino Nuzzolo
General Counsel, Direttore della Funzione Legal and Tax e Segretario del Consiglio di Amministrazione

eSports: new business opportunities

Studio Ontier Pardo Vicenzi
Studio GOP
Sony PlayStation
PGE
Mkers
Luca Pardo
Fondatore - Studio Legale Ontier Pardo Vicenzi
Paolo Cisaria
CEO - Mkers s.r.l.
Raffaele Zeppieri
Direttore Marketing - Sony Interactive Entertainment Italia
Marco Soranno
PGE - Operations Manager
Luca Rinaldi
Partner – Studio Legale Gianni, Origoni, Grippo, Cappelli & Partners

Esports: including gaming

FIGC
Regione Lazio
Atmosfera Sport
Roberto Tavani
Sport Regione Lazio
Daniele Masala
Ex Pentatleta italiano
Giovanni Sacripante
Head of FIGC Business Area, Marketing&Digital Area

Esport: the game that has become big

ProGaming Italia
Qlash
Lega Pro
Lega Serie B
Paolo Carito
Direttore Sviluppo Strategico, Commerciale e Marketing - Lega Pro
Daniel Schmidhofer
CEO PROGAMING ITALIA - MANAGING DIRECTOR ESL ITALIA, AUSTRIA, SVIZZERA
Luca Pagano
Partner
Mauro-Balata
Mauro Balata
Presidente Lega B
13:10 - 14:25
Stage 2

Social Food Summit

Show Match - eSports's star

Mkers
Qlash
Alessandro “Rose” Rosetti
Pro Player
Nicolò “Insa” Mirra
Pro Player
Marco “van Basten” Caiazzo
Pro Player
Daniele “Prinsipe” Paolucci
Pro Player
Simone “Akira” Trimarchi
Head of Content & eSports caster - ProGaming Italia s.r.l.
Ivan “Rampage” Grieco
Commentatore Esports

Social Football Summit 2019: TWO STAGES FOR TWO GREAT TOPICS

Digital Marketing and Innovation in the Football Industry are the two great topics that will enliven two different discussion stages

STAGE 1: Social Football Summit

Social Football Summit Stage

Thirty panels in two days, focused on Digital Marketing in the Football Industry’s best practices. Top International brands, players and trainers’ representatives will describe the most relevant marketing activities, displaying strategies and results.

The goal is to analyse how football players, teams and investors of the football industry use their strengths to exploit the possibilities of the digital channels.

STAGE 1i:
Innovation Football Summit Stage

Innovation Football Summit Stage

The Football World analysed by those who are innovating it. 

Twenty panels with focus on Digital Transformation in the football industry with different topics: sport tech, innovation management, e-sports, block-chain and smart arenas.

INNOVATION FOOTBALL SUMMIT is focused on innovative ideas and projects that are changing the Football Industry.

Becoming an entertainment channel for supporters

 

CREATING AN INTERNATIONAL BRAND

using social media for advertising and community management

Guiding Digital Transformation

 

Highlight contents

BUSINESS IN THE FOOTBALL INDUSTRY


The Football Industry’s business makes a great qualitative leap when joined to technology, innovation management and inclusion.
Brand experience reaches the next level: the E-Sports world offers new interesting business frontiers for clubs and players of the industry.
Technology helps managing players’ performances and makes us closer to the smart stadium concept.
With Football Tech and E-Sports protagonists, we will discuss the innovation trends on Innovation Football Summit stage.

INNOVATION FOOTBALL SUMMIT


Innovation Football Summit Stage, focused on technological and strategic innovation in the Football Industry and E-Sports, will involve innovation, knowledge sharing and training.

The focus will explore the valorisation of new professional possibilities, professional competences and training.