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JOIN SFS 26
Be part of the next edition of SFS, taking place on November 10–11, 2026, at the Allianz Stadium in Turin. Select the pass that best fits your goals and step into the heart of the premier event for the global football industry.
Confirmed Speakers
The voices shaping the future of football gather at SFS
Travel with Italo to SFS 26
This discount is available only to event attendees. Buy your ticket now to take advantage of this offer.
Football can change the future. Together, we can make a difference.
SFS supports “Play for Every Child,” the UNICEF program that uses sports to promote the growth, learning, protection, and inclusion of the most vulnerable children and adolescents.
Format
Discover more about the event
SFS Snack are short itinerant conferences lasting approximately 2 hours, held in different cities worldwide. Each session serves as a dynamic forum to explore the most current and strategic topics in the Football Industry, providing practical insights, innovative perspectives, and actionable strategies. Bringing together leaders, innovators, and key industry figures – including players, executives, and influencers – SFS Snack fosters direct dialogue, interactive workshops, Q&A sessions, and networking moments, turning knowledge into concrete action. This format becomes a true catalyst for innovation, professional growth, and international connections within the Football Industry.
SFS ExtraTime is an applied innovation program focused on football and the sports industry, promoted by Social Media Soccer and Theorema srl SB. With the 2026 edition, Extra evolves from a pitch competition into a structured and permanent platform that integrates scouting, training, experimentation, and market access. The program is built around three main pillars: an Innovation Tour across Italian universities to identify new talent and ideas from the research stage; a dual call targeting both university teams and established startups; and an Innovation Day during the Social Football Summit, serving as the program’s culmination with a pitch competition, thematic panels, and an exhibition area where innovators, companies, investors, and clubs come together.
The SFS Awards celebrate excellence in the football industry, recognizing clubs, companies, and professionals for innovation, sustainability, creativity, and positive impact. For the first time, some awards are open to direct applications via a digital platform, giving startups, innovative projects, and emerging talents the opportunity to showcase their initiatives and prove their value in the football industry. The awards ceremony takes place during an exclusive Gala Dinner, offering a unique networking opportunity among VIPs, institutional figures, partners, finalists, and winners, and reinforcing the SFS Awards as a reference point for innovation and excellence in football.
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Latest News
Stories on how the sports business is changing.
7 Nov 2026
The ExtraTime Gen Z Challenge hits Allianz Stadium at SFS 26: 8 finalist university teams pitch their sports industry innovations to an expert professional jury.
7 Nov 2026
The SFS Awards 2026 at Reggia di Venaria celebrate Football Industry excellence featuring 400 global guests, 17 official awards, and an exclusive Gala Dinner.
6 Nov 2026
Wiwell at SFS 26: photocatalysis redefines continuous sanitization in football, protecting athletes, fans, and Serie A and Serie B executive rooms.