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FIGC and a new communication paradigm
Among the many panels featured at SFS, the one with Giovanni Valentini – Chief of the Revenue Area and Deputy Secretary-General of the Italian Football
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SFS24: Innovation and Strategic Partnerships for the Future of Italian Football
During the SFS24, one of the most followed panels explored the state of Italian football, highlighting its ability to adapt and its potential to create
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The Social Value of the Premier League: Clubs and Local Communities at the Core
The Premier League is much more than just a football league: behind its global success lies meticulous work aimed at benefiting local communities, carried out
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SFS24: The Football of Tomorrow Between Challenges and Growth Opportunities
"There's a lot of football, maybe too much, but the game cannot stop". With these words, Andrea Butti, Head of Competitions at Lega Serie A,
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SFS24: THE TRANSFORMATION OF FOOTBALL CLUBS INTO MEDIA HOUSES
Football is no longer just a sport; it has become an entertainment industry in constant evolution. In recent years, football clubs have started leveraging advanced
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Stop Piracy: How the Piracy Shield Protects the Future of Football
Illegal streaming continues to threaten the economic sustainability of football and sports in general. During the ‘#Stopiracy‘ panel held at the Stadio Olimpico as part
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Technological innovation and rehabilitation: the synergy between biosensors, artificial intelligence and telemedicine
Medicine and technology are rapidly evolving, bringing new opportunities to improve the lives of people, particularly those facing physical disabilities. An important area of development
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SFS Saudi Edition, Ciccarese: “The partnership with Riyadh allows us to showcase the beauty of our territory and the Made in Italy”
The final panel of the SFS Saudi Edition focused on the international ambitions of Serie A, the projects of Italy's top football clubs, and the
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Giga & Mega Projects: Ambition and Innovation in Saudi Arabia’s Sports Vision
Saudi Arabia is reshaping the global sports landscape with an ambitious and innovative strategy, as highlighted during the "Giga & Mega Projects" panel recently held
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SFS Saudi Edition: Making the Arabian Peninsula an attractive sports platform and a global tourist destination
"Sport, and the tourism associated with it, is an integral part of Saudi Vision 2030. The ultimate goal is to make the Arabian Peninsula an
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SFS Saudi edition: Football, Investments and new global visions
At the SFS Saudi Edition, within a framework of internationalization and enhancement of the Serie A product, globally renowned guests from the football industry participated.
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SFS Saudi Edition Takes Center Stage in Riyadh with the Event “Italy-Saudi Arabia in the Process of Football Globalization”
Riyadh – This morning in Riyadh, as part of the initiatives for the EA SPORTS FC Supercup, the event titled "Italy-Saudi Arabia in the Process
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The Digital Challenge in Football: Strategies to Win Over the New Generations
In a panel moderated by Kike Levy, Head of NJF Sports and Media, the radical transformation of the football industry and younger generations’ communication styles
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TIM and FIGC: 25 Years of Winning Connections in Sports
The partnership between TIM and FIGC is a long-standing one, soon to celebrate its 25th anniversary. A journey that began in 1999 between two similar
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VIVA EL FUTBOL: A NEW COMMUNICATIVE PARADIGM
"Football for the people" as Lele Adani puts it to summarize his life philosophy. During the Summit, he took the stage at the Football Stage
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Exploring AI’s Role in Football at SFS24
On the first day of the Summit, several experts and professionals specializing in artificial intelligence analyzed and delved into the role it will play in
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Innovation and Telerehabilitation: The Future of Digital Health and Athletic Wellbeing
On January 5, 2025, within Almaviva's space at Casa Italia (Localizer Mall Gate 2/3, Riyadh), the event "Italy and Saudi Arabia in the Telerehabilitation: Innovation,
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CREATORS AND BROADCASTERS: NEW PLAYERS IN THE ENTERTAINMENT LANDSCAPE
The evolution of sports content consumption, as we have already explained in this article, is gradually shifting towards content creators and increasingly innovative digital platforms.
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Italy and Saudi Arabia: Football as a Bridge for Globalization
On January 6, 2025, a remarkable event will take place at the Mansard Radisson Collection Hotel in Riyadh, titled "Italy and Saudi Arabia in the globalization
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SFS24, Serie A, and TikTok: Redefining the Language of Football
Football is no longer just played on the pitch but also told through the viral trends dominating social networks. TikTok has become the ideal platform
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Telerehabilitation and Innovation: The Future of Sports Recovery with Digital Technology
On January 5, 2025, within Almaviva's space at Casa Italia (Localizer Mall Gate 2/3, Riyadh), the event "Italy and Saudi Arabia in the Telerehabilitation: Innovation,
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SFS24, Serie A and the Path to Global Football Leadership
"Serie A is now, in every sense, a media company. We have repositioned the product in a competitive landscape, following commercial and entertainment-driven strategies", said
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Atletico Madrid and the Communication Revolution: Between Creativity, Data, and the Creator Economy
Atletico Madrid is not only one of the most successful and competitive teams in the European football scene but also a communication laboratory that leverages
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Italy and Saudi Arabia in Telerehabilitation: Innovation, Exchange, and Industry Growth
The role of digital innovation in healthcare is rapidly growing, and on January 5, 2025, Riyadh will host a pivotal event dedicated to the future
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“Roma must be an Italian and local brand, but with an international soul,” said Florent Ghisolfi at SFS24
During a challenging period for sports results, Lorenzo Vitali – General Counsel of AS Roma – and Florent Ghisolfi – Head of the Technical Area
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“The path to sustainability requires collective action”, said Michele Uva at SFS24
After presenting the ESG strategies implemented for EURO2024, Michele Uva – UEFA’s Director of Social & Environmental Sustainability – was interviewed on stage at the
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EURO 2024, ESG strategies with Michele UVA
Michele Uva, UEFA Director of Social & Environmental Sustainability, presented a summary of the key ESG (Environmental, Social and corporate Governance) actions implemented for the UEFA
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HOW FANS WILL LOOK LIKE IN THE FUTURE, THE DELOITTE ANALYSIS
How can we analyze the fan segment from an industrial standpoint? And, above all, how can we leverage the visceral passion for a club to
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“We aim for a privately owned stadium and focus on the youth sector,” Giovanni Manna said at the SFS
Giovanni Manna, Sporting Director of Napoli, was a guest at the SFS, interviewed by Sky Sport journalists Luca Marchetti and Gianluca Di Marzio. Many topics
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“With Palermo, we are halfway through our journey,” Giovanni Gardini said at the SFS
In 2019, Palermo F.C. was relegated to Serie C, going through one of the darkest phases in its history. Today, however, the club plays in
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Master of Communications: Innovation, Digital Strategies, and New Fan Engagement Models in the Football Industry
The introduction of new communication models and the challenges of contemporary football have brought new hurdles and creative strategies to optimize fan engagement. Fans, being
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The Football Market in China: global opportunities amid innovation, passion and strategy
The China's Football Business Landscape Market Report by Triboo - EastMedia highlights China as one of the largest and most promising markets for the global football industry,
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SFS24, the business of emotions
"Victory on the field is important, but not enough. The core, in fact, is the emotional bond that moment evokes in the fan. For what
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“WE MUST PREVENT THE RISK OF INJURIES,” AIC AT SFS24
The SFS24 hosted the Italian Footballers' Association (AIC) on the second day of the Summit. Speaking on stage were the association's president, Umberto Calcagno, Fabio
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SFS24: Innovation, Podcasts, and Visions for the Future of the Football Industry
During the seventh edition of SFS, held on November 19 and 20 at the Stadio Olimpico in Rome, alongside panels, exhibition areas, and networking sessions, one
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SFS24, Exhibitor: Innovation, Sustainability, and Collaboration at the Core of the Football Industry
The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought
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SFS ExtraTime: Innovation and the Future at the Core of the Startup Competition at the Summit
The energy of innovation lit up the stage at SFS ExtraTime - Almaviva, the startup competition that highlighted the best entrepreneurial ideas in a setting
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SFS24: All the Women of the Football Industry
The seventh edition of the SFS hosted a wide range of women in top roles within the football industry. Journalists, communicators, athletes, and managers took
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PickEat: The Startup Poised to Revolutionize the Food & Beverage Industry
Founded in March 2024, PickEat is the startup that clinched victory in the "SFS Extra Time Almaviva" competition. This annual event, hosted by SFS, seeks
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Seventh edition of the SFS ends here. Looking forward to november 2025
The seventh edition of the Social Football Summit (SFS) came to an end with exceptional results, marking a successful two-day event dedicated to the football
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Sporting events: impacts and repercussions on the tourism industry
With over 50 million visitors in 2024 and an average stay of 4.2 days, Rome and the Lazio region are experiencing significant growth in their
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How to Enhance the Fan Experience with Adobe
The panel organized by Adobe during the Global Stage focused on monetizing the fan experience, exploring how different organizations can leverage technology and personalization to
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Venue visions: the future of sport facilities
From the new Spotify Stadium to the Allianz in Turin, passing through the new projects planned, such as integrating technology and events. The vision of the
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The Future of Sport in Lazio: towards new rules and cooperations
Regulatory developments, growth of the tourism and conference industry, accessibility of facilities, and cooperation with local authorities were the topics discussed during the panel featuring
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Interview with the World Champion CMO
During the seventh edition of SFS, the expansion of the AFA brand was also discussed. Giorgia Cenni from Sky Sport interviewed Leandro Petersen of the
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Giusy Meloni interviews Longoria and Suwarso
It was an intense second morning at SFS24 with a panel moderated by Giusy Meloni, who interviewed the President of Marseille, Pablo Longoria, and the
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The impact of injuries according to the AIC
The AIC kicked off the second day of SFS24. On stage were the president of the association, Umberto Calcagno, alongside Fabio Giuseppe Poli, the AIC’s
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SFS AND BYD: THE FUTURE OF SUSTAINABLE MOBILITY
BYD, a global leader in electric vehicle production, to promote a sustainable mobility model that aligns with the values of innovation and environmental respect, is
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SFS Awards: an evening of celebrations at Campidoglio
In the prestigious setting of the Protomoteca Hall on Campidoglio, the SFS Awards 2024 celebrated the excellence of the Football Industry. The evening, once again
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Women in football: breaking barriers, creating opportunities
SFS24 highlighted the role of women in the Football Industry, making it one of the key topics discussed on the Global Stage during the first
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The Marketing Strategies of Juventus
The marketing and communications manager of Juventus revealed the club's brand enhancement strategies at SFS24. At SFS24, a panel was held dedicated to the marketing strategies
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The evolution of the Kings League. Interview with O.Querol
The Kings League has established itself as a communication and sporting model within the Football Industry in recent years. At SFS24, Oriol Querol, CEO of
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Football’s commitment to sustainability at 360°
The SFS hosted a panel dedicated to the issues of environmental sustainability applied to football at 360 ° and inclusiveness in the management of sports
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The social report of the LND
As part of the SFS24, the National Amateur League presented its Social Report. Present at the Panel, moderated by Sky journalist Roberta Noé, were the
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New frontiers of rehabilitation: technology at the service of recovery
Technology transforming human biology. This was the central theme of the panel titled: "Sport & Technology: Digital Advancements in Tele-Rehabilitation", featuring esteemed professionals in the
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How to safeguard the health of footballers
A high-level, intense, and detailed discussion took place at the Football Stage of SFS in Rome between professors Ezio Adriani of the Agostino Gemelli University
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How to enhance content value according to One Football
The panel that kicked off the Global Stage at the seventh edition of SFS featured Tommaso Bianchini, Chief Revenue Officer of Napoli, and Nick Neri,
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SFS24 inaugurated: “A reference for the entire Football Industry”, says CEO Gianfilippo Valentini
Gianfilippo Valentini, CEO of SFS, officially inaugurated the seventh edition of the SFS. In the Football Stage, a hall full of attendees listened to the
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SFS AND AIL TOGETHER FOR “SHARING EXPERIENCES”: THE CHARITY PARTNERSHIP FOR HEMATOLOGICAL PATIENTS
Social Football Summit and AIL – the Italian Association against Leukemia, Lymphoma, and Myeloma – are pleased to announce a new charity partnership aimed at
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AT THE SFS, FOOTBALL AND INJURIES WILL BE DISCUSSED WITH THE AIC
On November 19 and 20, at Rome’s Olympic Stadium, the Italian Footballers’ Association (AIC) will take center stage in a panel titled: “Injury Time: The
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INTERVIEW WITH NICK NERI, DIRECTOR OF PARTNERSHIPS AT ONEFOOTBALL
On November 19 and 20, at the Stadio Olimpico in Rome, the seventh edition of the SFS will feature an engaging panel titled: "New Scenarios
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Tourism and Sports of the Lazio Region, Elena Palazzo attending SFS24
We are pleased to announce the participation of Elena Palazzo, Lazio Region's Councillor for Tourism, Environment, Sports, Energy Transition, and Sustainability, at the seventh edition
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The Business of Football Academies: How Clubs Create Value from Youth Development?
Key insights:- The evolution of Academy players: From "one-club" legends to strategic assets: Academy players are increasingly viewed as commodities rather than potential club legends,
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SFS, FOOTBALL BENCHMARK, AND DATA-DRIVEN FOOTBALL
Founded two and a half years ago as a spin-off of KPMG, Football Benchmark is a consulting firm in the football sector. As a partner
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Physical health: safeguarding football players
The world of professional football has reached unprecedented levels of intensity and competitiveness. However, with the increased pressure on performance, the physical health of footballers
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The Future of Sports Tourism at SFS24
The Social Football Summit, now in its seventh edition at the Stadio Olimpico in Rome on November 19-20, 2024, promises to be an unmissable event
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Community Development, Local Causes and Interaction: The Premier League Experience at SFS24
Nel contesto del SFS24, uno dei temi più centrali sarà il panel dedicato a "Community Development, Local Causes and Interaction: l’approccio della Premier League", che
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INTERVIEW WITH ANTONIO AMATI, IT General Director for AlmavivA
As an innovation partner of SFS24, which will take place on November 19th and 20th at Rome's Olympic Stadium, AlmavivA is a key player in
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MOSAICO STUDIO IS A MAIN PARTNER OF SFS24
We are pleased to announce that Mosaico Studio will be one of the main partners of SFS24! This collaboration brings together two entities that have been working
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Interview with Alessandro Giacomini, Managing Director of Infront Italy
Infront Italy, Platinum Partner of SFS 24, is a recognized leader in the sports business industry with a clear vision and a strong commitment to
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SFS24: ALL NATIONAL AND INTERNATIONAL FOOTBALL IN A SINGLE EVENT
At SFS24, the most important national and international football organizations will participate. On November 19 and 20, at the Stadio Olimpico in Rome, top leaders
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THE SFS24 PROGRAMME PRESENTED AT THE PRESS CONFERENCE
This morning, in the Press Room of the Flags at Rome Capital City Hall, the press conference for the presentation of the VII edition of
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LILI CANTERO TO PERFORM LIVE AT SFS24
We are pleased to announce the participation of Lili Cantero at SFS, where she will perform live at Rome's Olympic Stadium on November 19 and
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LEGEA: Innovation and Tradition in Italian Sportswear
Founded in the 1970s in Pompeii by the Acanfora family, LEGEA is now one of Italy's leading companies in sports and technical apparel. The company's
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READY FOR THE SFS24 PITCH COMPETITION
On November 19, at the Olympic Stadium, the Social Football Summit will host the final stage of the startup competition Extra Time 2024 - Almaviva.
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Sports and Event Organization: The Experience of Mosaico Studio and Go Project
Towards a New Era of Communication and Entertainment In recent years, event organization has become an increasingly dominant aspect of communication strategies for brands, companies, and
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Silverstone’s Shift to Zero and best practice for F1 GP circuits
Renewable energy, fan experience, food surplus and waste management—these are just a few of the many initiatives taken by Silverstone Circuit as part of their
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Sky Sport is a Partner of SFS24!
We are thrilled to announce Sky Sport as the official Partner of SFS24! This collaboration brings together SFS, the leading event for football innovation, and Sky Sport, the top sports
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Infront Becomes a Platinum Partner of SFS24
We are thrilled to announce that Infront will be a Platinum Partner of SFS! This collaboration marks an important synergy between SFS and one of
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“Veo: soccer from a different, more tech-driven perspective.”
Born in the fall of 2015 after a father's disappointment at not seeing his son score, Veo will be a key partner at the seventh
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Sustainability in the Premier League
Football cannot be considered solely for its technical, tactical, and entertainment value. The most beautiful game in the world, in fact, is inevitably also concerned
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Venue vision: the future o sports facilities
Sports facilities are gradually evolving from their traditional role as mere venues for matches to embrace a comprehensive, multifunctional approach. This, along with much more,
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The Role of Artificial Intelligence in football
The technological development of recent years, and the increasingly prominent role of artificial intelligence, have gradually impacted the football industry as well. This will be
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Sport & Technology: the digital tools for a new era of Tele-rehabilitation
INAIL, AlmavivA, and the Villa Beretta Foundation to speak at the Social Football Summit on the critical intersection of Sports and Digital Evolution, focusing on
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Sporting Events: Impact and Effects on the Tourism Industry
At the upcoming Social Football Summit, which will take place on November 19 and 20 at the Olympic Stadium in Rome, sports tourism will be
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Announcement of Partnership with Adobe for the SFS24!
We are excited to announce that Adobe has become an official partner of the SFS! SFS24 will take place on 19 and 20 November at the historic Stadio Olimpico in Rome and will be attended by
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Football and Business: The New Frontier for Corporate Networking and Branding
In recent years, the business-to-business (B2B) events sector has decisively shifted towards the world of sports, with a special emphasis on football. This sport, with
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Private Equity’s expanding footprint in football: Risks, rewards and the future
Brief Overview Private equity’s role in football has grown significantly, with investments spanning clubs, leagues and sports institutions worldwide. Driven by football’s global appeal and
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The Future of Soccer in the United States: Opportunities and Challenges for International Athletes and Clubs
With soccer rapidly expanding in the United States and increasing demand for international players and coaches, the opportunities for athletes, coaches, and sports organizations are
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Interview with Nicola Dimatteo, Senior Sales Executive at YouGov
As part of the seventh edition of the Social Football Summit (SFS), scheduled for November 19-20 at Rome's Stadio Olimpico, YouGov reaffirms its role as
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Women and Football: The Rise of Women’s Football and Opportunities for Growth at SFS24
The Social Football Summit 2024, scheduled for November 19-20 at the Stadio Olimpico in Rome, is set to explore one of the most current and
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Fortune Italia is the Official Media Partner of SFS24!
We are excited to announce a strategic collaboration that will bring even greater visibility to our event! Fortune Italia joins us as the official Media Partner for SFS24,
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Creating memories: the impact of temporary stores on the sporting experience
The current era is marked by a radical shift in consumer expectations, especially in sporting events and retail. It's no longer just about offering a
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EXTRATIME Innovation Tour Stops in Rome: A Unique Opportunity for Startups in the Sports World
On October 25, 2024, at 3:00 PM, the second stop of the EXTRATIME ALMAVIVA Innovation Tour will take place at the Olympic Stadium in Rome, following the first
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Establishing a Framework for Sustainable Event Management in Sport
By Enovation Consulting The popularity of sports and increased spectatorship has resulted in the organization of much larger events to accommodate and capitalize on this growth.
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Why Americans love Serie A – Foreign ownership in European football
In recent years, European football has experienced a remarkable transformation in club ownership, driven by a range of motivations. For some, football clubs represent prestigious
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SFS and Lega Serie A: A Shared Commitment to Innovating the Football Industry
SFS (Social Football Summit), with its global partnership agreement with Lega Serie A, reaffirms its commitment to promoting innovation and excellence within the football industry. This collaboration
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Globalization of Football: How Football is Expanding in New Markets
Football, which has always been a sport of global significance, is undergoing an unprecedented phase of transformation due to its expansion into new markets. This
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SFS Announces Strategic Partnership with Football Benchmark
We are thrilled to announce that SFS has entered into a strategic partnership with Football Benchmark, a leading football business advisory firm known for its industry-trusted data and analytics platform.
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SFS announces media partnership with Tuttosport
SFS is thrilled to announce a new and important collaboration with TuttoSport, one of the most authoritative and widely followed sports publications in Italy. This strategic partnership
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The FIFA Club World Cup, a packed calendar, and a tv offer that cannibalizes football
The venues have finally been confirmed: FIFA has revealed the 12 U.S. stadiums that will host the expanded 32-team Club World Cup from June 15
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Sustainability will be at the heart of SFS24
This is an increasingly central theme for all major events, and we will try to explain why. The recent edition of the European Championships, held in
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League goals: MLS report 2024 by YouGov
Interest in Major League Soccer (MLS) has surged, particularly after Lionel Messi’s game-changing move to Inter Miami CF in July 2023. This report analyzes the MLS’s growing
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SFS announces media partnership with Corriere dello Sport
SFS is thrilled to announce a new and important collaboration with Corriere dello Sport, one of the most authoritative and widely followed sports publications in Italy.
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SFS Extratime Almaviva Innovation Tour arrives in Turin: Discover the Startup Competition that is evolving the world of football!
Rome 10/04/2024 - The world of football is changing rapidly, driven by new technologies and innovations that are transforming every aspect of the game, both
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Priceless potential: The soaring value of young footballers
With the 2024/25 summer transfer window recently closed, we have updated the valuations of over 10,000 players on our platform. This analysis highlights key insights
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Juventus Announces New Services for Fans with Disabilities
Juventus continues to enhance accessibility and inclusivity for its supporters. The Bianconeri club has recently announced a series of new services designed to improve the
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From the “Golden Goal” to the “Green Goal” – The Sustainable Future of Football
Football, the sport that captures the hearts of billions worldwide, has a long history of evolution both in its rules and its cultural impact. From
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Beyond glory: Analysing Manchester United’s financial health in the post-Ferguson era
Manchester United FC are one of the most well-known names in football history with a global fan base that can rival any other. However, instead
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Marino Uriel helps Atletico Madrid raise awareness of Alzheimer’s
Using the symbolic character of a fictional Atleti player from the 1970s, we put ourselves in the shoes of those suffering from the disease. This Tuesday,
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SFS24: The only International B2B event in Italy dedicated to the Football Industry
The global sports landscape, particularly the football industry, is constantly evolving. In an increasingly competitive and interconnected environment, standing out is no longer just about
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Kickoff for “Extra Time Almaviva”: the SFS Startup Competition
Rome, September 18, 2024 – The call for the SFS startup competition is officially open, marking the 6th edition of the event. Since 2018, this
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Golden Boy Race: How Lamine Yamal leads Europe’s elite young players
Today, players are breaking into first-team football at increasingly younger ages, with Lamine Yamal serving as a standout example. Currently topping the Golden Boy Football
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FOOTBALL DIGITAL REVOLUTION
by Ivan Ortenzi Docente MBA and di Sport Industry Football is facing a crucial challenge: embracing digital transformation to ensure the sustainability and growth of its
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The plan after the storm: the challenges of Ligue 1 towards growth and financial sustainability
Once a vibrant display of French football talent, Ligue 1 now faces a critical turning point. The league’s financial health has been steadily declining compared
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Saudi Pro League partners with TikTok to elevate the digital fan experience
TikTok to launch a dedicated SPL Exclusive Hub The Saudi Pro League (SPL) is proud to announce TikTok as its ‘Digital Partner’ for the 2024-25 season.
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Premier League 2024-2025: Which clubs have the best brands and play the nicest football?
With the 2024-2025 Premier League season beginning this weekend, it’s the perfect time to check in on public perceptions of the 20 clubs that now
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Tomorrow at 6:00 PM, the curtain will rise on the new Champions League.
The first with the format that features a single league table, with a total of 36 teams (4 more than those in the previous competition
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MLS & Continental Tire launch 11th annual Kick Childhood Cancer campaign
This September, Major League Soccer and Continental Tire are teaming up during Childhood Cancer Awareness month for the 11th annual “Kick Childhood Cancer” (KCC) campaign
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Cristiano Ronaldo has launched a YouTube channel
Cristiano Ronaldo, the most followed person on social media (917 million followers across various platforms) and considered by many as one of the greatest footballers
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In Sweden, teams will play for a month wearing historic jerseys.
The Swedish championship is celebrating its 100th anniversary this season. The Initiative To honor this milestone, the Allsvenskan (the league's name) has decided that one month of
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Save the Children will be the “sponsor” for Juventus’ first match of the season
The Bianconeri team has launched a new initiative in collaboration with Save the Children. Juventus renews its commitment to solidarity by strengthening its partnership with Save
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Bank of America is the first official sponsor of the 2026 World Cup
The American banking institution becomes a sponsor for the biggest international football event, which will be held across the United States, Canada, and Mexico. Bank of
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The evolution of football jersey marketing: from sportswear to fashion icon
In recent years, the marketing related to football team jerseys has gained increasing importance, becoming a true cultural phenomenon. It is no longer just a simple piece of clothing
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The economic impact of the 2034 World Cup on Saudi Arabia
The Middle Eastern country is already working to host the event. Two years after Qatar hosted the most expensive FIFA World Cup ever, Saudi Arabia has
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What economic impact does the Tottenham Hotspur Stadium have on the city of London?
The new Spurs facility generates an economic impact of €652.8 million, hosting around 50 events per year. The Tottenham Hotspur Stadium is demonstrating its full capacity
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Liverpool is using AI to improve on corner kicks.
Liverpool has chosen one of the most advanced technologies to improve its performance. Liverpool Football Club is harnessing the power of artificial intelligence (AI) to revolutionize
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DISCOVER THE PASS TICKET + HOTEL OFFER FOR THE SFS24 IN ROME
Are you planning to attend the SFS24? We have a solution that will make your experience even more convenient and enjoyable! To simplify your stay
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What is behind the photo of Ronaldo wearing a Ravenna jersey?
The photo in question did not go unnoticed by football fans. Ravenna supporters went wild, hoping that the champion might join their club. Unfortunately, it was just
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Exploring football’s fascinating intersection of business and romance: essential reads for the summer
Summer is the perfect time to dive into the fascinating world of football, not just as a game but as a complex and rich industry
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AC Milan Introduces Maternity Policy for Female Players and Staff
A first in European Football: the Club will guarantee automatic contract renewals for female players in the event of pregnancy during the final season of
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SFS Awards 2024: SFS Celebrates Excellence in the Football Industry
We are pleased to announce the SFS Awards 2024, an annual celebration of excellence in the world of football. Established in 2018, these prestigious awards recognize professionals
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New ECA report released – Transition from Academy to First Team Football
A new report published today by European Club Association lays bare the challenges facing young players as they make the step up from academy to
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SFS – An Event Where Innovation Takes Center Stage
Football, one of the most beloved and followed sports in the world, is undergoing continuous evolution thanks to innovation. This transformation is not limited to
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BRAND FINANCE FOOTBALL 50 2024
AC Milan registered the fastest brand value growth among football club brands in the past three years. The Italian club has increased its brand value by
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SHL: Social media insights from the 2023/24 club football season
The 2023/24 club football season introduced a wealth of impressive performances. While our previous article examined these from a business perspective, this analysis delves into
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Season Ticket Campaing: when the passion meets commercial
During this time of the year without live football, following the sport we love might seem dull. However, especially for those viewing football through the
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SFS unveils new logo and website: the future of football is here
SFS is excited to announce an important evolution in our journey: the launch of the new logo and website. These updates have been made to enhance
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Overachievers and Underachievers: Snapshot of the 2023/24 season in the Big Five leagues
The 2023/24 European football season was a year of diverse achievements and unexpected outcomes in the Big Five leagues. From dominant performances to historic upsets,
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Euro 2024 vs. Copa America 2024: A Comparative Analysis of Football Teams’ YouTube Engagement
Comparing the data of Euro 2024 teams with Copa America 2024 teams provides an insightful view into how top national football teams perform online, particularly on YouTube, based on data
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Strategic investment for companies: why partnering with the 7th edition of SFS matters.
This year marks the 7th edition of SFS. Over 7 years, it has been a platform for meetings, networking, knowledge sharing, and insights into the
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From Suning to Oaktree: analysing FC Internazionale’s financial evolution
Right after the celebrations of their 20th title and the much-coveted second star, FC Internazionale Milano saw a change in ownership with the American fund
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Deloitte’s annual review of football finance 2024
BOLSTERED BY THE 2022 FIFA WORLD CUP, REVENUE IN THE EUROPEAN FOOTBALL MARKET GREW BY 16% IN THE 2022/23 SEASON TO €35.3 BILLION. The 2022/23 season
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FIFAe introduces National Team competition featuring Rocket League
In a groundbreaking partnership with Rocket League, FIFAe announced to expand its national team competition to one of the most popular esports titles. This move
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Youtube Stats of EURO2024 teams
According to the data from the martech company BuzzMyVideos; England and France are head-to-head in the Most Subscribed YouTube channels, with England ranking Number 1 with 2.68 million subscribers and France following closely
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SNICKERS hires AI-powered José Mourinho to personally sort out every fan’s own goals
SNICKERS has announced a new signing, in time for the summer of football: esteemed football manager, José Mourinho. In a first-of-its-kind partnership, the brand has teamed
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Rocking the Continent: Copa América 2024
Tournament overview While the UEFA EURO 2024 tournament has been ongoing for almost a week, it is not the only prestigious national team competition taking place
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UEFA EURO 2024: how to watch the matches in Italy
Despite the Serie A season being over and club teams having already taken stock of the recently concluded season, the passion for football continues to
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Guide to the EURO 2024
The UEFA European Championship 2024 is set to be a historic spectacle, marking the 17th edition of the tournament. Hosted by three-time winners Germany, the
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EURO2024, here is the rule that prohibits the main sponsor of the national team team
Within the FIFA regulations, also adopted by UEFA, there is a rule regarding technical equipment and what can be displayed on it. Sponsorships in the world
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A new digital blue era has begun with Vivo Azzurro TV
In the midst of the last two seasons, during which Serie A has frequently questioned the utility and feasibility of a proprietary platform to broadcast
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The old banner ‘Football belongs to the brave’, reused in tote bags with a 100% solidarity purpose
On World Environment Day, Valencia CF and PUMA, through the Valencian social enterprise Proyectos Extraordinarios, have given a second life to the old banner ‘Football belongs to the