Opening

Institutional Speech

with N. Zingaretti Regione Lazio ,
A. Onorato Roma Capitale,
V. Cozzoli Sport e Salute, G. Valentini Go Project

Opening Social Football Summit 2022.
Institutional greetings.

SFS22 interview: Luigi De Siervo

Riccardo Trevisani interviews Luigi De Siervo, Lega Serie A’s CEO

Moving Football forward: Metaverse, web 3.0 and new horizons

A. De Grandi The Nemesis, I. Cordoba GSCI by Microsoft, Tanja Bivic Plankar Blockchain Alliance Europe.

Moderator M. Imbimbo Stargraph

New technologies are creating the basis for an impressive development and evolution in the world of football. Web 3.0, blockchain, metaverse represent a great opportunity for clubs and stakeholders in the football industry but not only, creating strategic and innovative communication, marketing and fan engagement scenarios and horizons.

From Web2 to Web3 by “OneFootball”

with M. Ciccarese Lega Serie A, T. Mueller OneFootball,
T. Bianchini SSC Napoli

Moderator P. Marinone BuzzMyVideos

Welcome to the future of football’ is OneFootball’s claim. On the 5th September 2022, the collaboration agreement between OneFootball and Lega Serie A was made official, for the management and valorization of NFT linked to content from our top league. A new era and a remarkable new development begin, not only technological but also commercial.

The New era of Football: drop out, growth, repositioning and opportunities

with R. Chieppa Presidenza del Consiglio dei Ministri, O. D. Bellia FIFA, L. Casini Lega Serie A .
Moderator I. Ortenzi BIP

Football, just like other sectors, is rapidly adapting and changing in the light of global economic and health changes that strongly influence its business model. In this context, what are the strategic ideas to still give this sport a healthy and competitive development scenario in Italy and worldwide?

SOCIAL FOOD SUMMIT

Sport and Show business: MLS “By Stadeo”

with N. Zini Inter Miami, A. D’Amico PDP, J. Tacopina Spal

Moderator D. Proch Forbes

Major League Soccer, the American football league, is an ever-growing and unstoppable show. A reality not only limited to the pitch but also to marketing, fan activation and show business. The NBA and NFL models cannot but influence the Stars and Stripes ‘soccer’ as well. The signing of several champions from Europe and around the world has increased the technical level of the league, enhancing the visibility and attractiveness of the league as well as of its single Clubs.

SFS22 interview: Ana Quiles and Khalida Popal

Change the way of thinking, empowerment, human rights, inclusion: Ana Quiles Boix interviews Khalida Popal, former captain and founder of Afghanistan’s first women’s national team. Using the power of her voice and ideas, Khalida is fighting for the inclusion of women in football and more generally is ‘fighting’ for the establishment of some fundamental human rights.

How to attract and entertain new audiences powered “by Talkwalker “

Con M. Meyerie Youtube, D. Toniolo Volkswagen, T. Saronni adidas
R. Faulkner ECA, N. Besio Twitch.

Moderator C. Andretta Talkwalker

The world of football is changing, and so is its audience. We are no longer talking about ordinary fans but about a new conscious and demanding target, with new values and habits, which need to be understood, interpreted and entertained. In this context, the Gen Z represents an opportunity to be addressed with a certain kind of content.

SFS22 interview: Bobo Vieri and Lele Adani

Ludovica Pagani interviews the former footballers and current commentators and pundits Christian Vieri and Lele Adani.

A new disrupting experience to enjoy football

with D. Nemni Coca-Cola, P. Priori DAZN, N. Tomio Group M.
e Gli Autogol

Coca-Cola Supermatch pushes the borders of our Calcio reimagining the live football-viewing fan experience through the use of digital media and new trends.

Branding and lifestyle

with R. Monzani Inter, M. Castellaneta Juventus.

Moderator E. Perinetti Casoni

An increased number of top clubs are exploring the world of fashion, lifestyle, music and entertainment, but also and especially to engage the younger generation, contamination is the key word.

FS22 INTERVIEW: stefano campoccia, antonio and Ivan Ortenzi

Football clubs are complex global companies. Assets, investments, enhancement and managerlial skills.
Interview with the vice-president of Udinese Calcio and the general manager of Almaviva SPA.

Mondo Football 2032 by Ivan Ortenzi

Private equity and V. Capital in the football governance

wirh G. Mazza CVC Capital Partners, A. Sartori Football Benchmark, D. Mirri Palermo FC

Moderator I. Ortenzi BIP

Funds and investments in football clubs. Analysis of risks and opportunities. Current and future scenario and new governance models. Football faces the economic crisis, rethinking the business model.

SFS Interview: Milena Bertolini

Mario Giunta interviews Milena Bertolini, the coach of the Italy women’s national team.

AI Machine learning, content production: How to improve the visual experience of a match

with A. Lonati Infront, A. D’Ortenzio Amazon AWS, M. Valenti AD PLAY
Moderator A. Bacconi Lega Serie A

How technology and artificial intelligence can impact and enhance the visual experience of a football match.

Leagues’ Digital Global approaches

with P. Tomagra Lega Serie A, A. Skortas Bundesliga.

Moderator C. Andretta Talkwalker

Digital as a strategic lever to broaden one’s horizons and reach new sectors, markets, and users. The leagues’ global approach as role models with new tools to analyse fan habits, create new opportunities for commercial partners and promote their brands internationally.

Outraged

R. Cucchi talks with M. Uva UEFA

Social networks are often seen as free spaces with no rules to be respected, which can also lead to daily discrimination and violence. A serious social problem that obviously does not involve just football, yet frequently finds fertile ground in this world. Many initiatives have been developed by UEFA to fight ‘online abuse’ and all forms of discrimination inside and outside stadiums.

Training and post career by “24ore Business School”

with P.M. Minuzzo 24ore Business School

The increasingly relevant role of further education in understanding and interacting with the modern football industry.

Football: New competitors or allies?

with R. Zeppieri Sony Playstation, M. Scarchilli Mercedes-Benz Italia, M. Gelati ENDU

Moderator I. Ortenzi BIP

Face-to-face debate between football and other worlds that threaten its leadership. Can these sports coexist, working together with football, or will they end up dividing the audience’s interest even more?

Videos and OTT: Innovation, performance and monetization

with P. Marinone Buzz my videos, A. Tucci Eleven sports,
Y. Ramcke OneFootball

Moderator N. Cicero Conviva

An open debate between those Media Companies that go beyond traditional media by offering content over the Internet, i.e. How do they manage to monetize these platforms? What results can they achieve, and what best practices underpin their success?

SFS Interview: Francesco Ghirelli

A. Antinelli interviews the Lega Pro’s President

Blockchain, NFT and crypto

with D. Proto MISE, G. Comandini, A. Mantelli Almaviva

Moderator L. Pardo Ontier

Around the world of crypto and NFT there is a lot of chaos and often little knowledge, as for Blockchain. Journey in a sector that still needs to be interpreted, legally framed and developed considering the technological innovation and the required infrastructure.

Media Factory: FIGC

with G.Valentini FIGC

The new communication strategy of the FIGC, which over the years has developed into a real Media Factory. New platforms, new tools and languages to reach an ever wider audience.

The third millennium football market

with A. Bonan Sky Sport, F. Pastorello P&P MANAGEMENT

Discovering the football market.
How transfermarkt has evolved and what we can expect from the football market of the future.

SFS Interview: Gabriele Gravina 

Luca Marchetti interviews the FIGC President, Gabriele Gravina