Alfonso Becerra Cid

Alfonso Becerra Cid, with more than 20 years of experience, is a leader in Business Innovation, combining Marketing, Digital, Technology and Sociology in his professional and academic experience. As Director of Innovation and Strategy at the Mexican Football Federation, he is responsible for the development of new products, services and experiences aimed at expanding the portfolio of benefits for the patrons of the Mexican selections, which boast a fan base of 180 million, distributed in Mexico and the United States, a unique case in the world. His vision of the sports industry as part of the entertainment offering is rooted in his experience at Cinépolis, one of the top 3 global cinema chains present in 17 countries. Where as Global Head of Innovation and Customer Experience, Alfonso led the team responsible for redefining the movie-going experience through the development of a new generation of cinemas. Alfonso's first professional contact with marketing took place in Italy. During his undergraduate studies, he had the opportunity to carry out his professional practice as a marketing manager for AIESEC, an educational experience that laid the foundation for his future career in the field. His academic background in Computer Engineering, combined with more than 10 years of experience at leading technology companies such as Cisco and Avaya, gives him a deep understanding of technology, while his Masters in Internet Business has given him a solid foundation in digital.