The World Top 100 Women of the Future in Emerging Technology. An entrepreneur with a degree in human biology and music with a special knack for turning ideas into salable products, Candy is the co-founder of Dimmersions (an Immersive Tech startup creating XR experiences and products) and also the CEO of Madalia World, (a virtual world incorporating a digital twin of the island of Madeira). Known for being able to “sell sand in the desert and water for fishing”, she has been actively manufacturing, launching and selling creative marketing, advertising and software solutions for the past 13 years. She counts international brands such as Fiat Chrysler Group, Vodafone, PWC or Teleperformance as her former or current clients and believes that marketing is the art of selling ideas and emotions to people, not products and services by algorithms. The most creative Executive you will ever meet.