Max Sardella

Max Sardella, consultant and trainer, is considered the leading expert in social image management in football. For years he worked as a copywriter in important advertising agencies in Milan and later in Sky. After attending various training courses and obtaining a Masters in Advertising and a Masters in Digital Communication, he decided to apply his skills acquired in football, his authentic passion. Since 2009 he has helped more than one hundred players to communicate and monetize online: Hernan Crespo, Papu Gomez, Alessandro Florenzi, Javier Zanetti, Juan Cuadrado, Ciro Immobile, Christian Vieri, Paolo Rossi are just some of the prestigious names with whom he has collaborated. In 2011 he created with Gianluca Di Marzio the sports news portal www.gianlucadimarzio.com which he edited and directed until 2018, crossing the milestone of 1,000,000 followers on Twitter with the @DiMarzio account: thus becoming the most following around the world on social media. He has collaborated with the most important players' agents – Alessandro Lucci, Giuseppe Riso, Davide Lippi – for the construction and development of the image and communication of their agencies. He is a football and social media teacher in numerous courses and masters and Influencer Marketing advisor for numerous brands. Since 2018 he has been supporting and supporting the Insuperables: the non-profit organization that helps young people with disabilities to socialize and integrate with the help of football. He wrote the book Calciatore Social: the first and only social image management system for professional footballers. Max Sardella, consultant and trainer, is considered the leading expert in social image management in football. For years he worked as a copywriter in important advertising agencies in Milan and later in Sky. After attending various training courses and obtaining a Masters in Advertising and a Masters in Digital Communication, he decided to apply his skills acquired in football, his authentic passion. Since 2009 he has helped more than one hundred players to communicate and monetize online: Hernan Crespo, Papu Gomez, Alessandro Florenzi, Javier Zanetti, Juan Cuadrado, Ciro Immobile, Christian Vieri, Paolo Rossi are just some of the prestigious names with whom he has collaborated. In 2011 he created with Gianluca Di Marzio the sports news portal www.gianlucadimarzio.com which he edited and directed until 2018, crossing the milestone of 1,000,000 followers on Twitter with the @DiMarzio account: thus becoming the most following around the world on social media. He has collaborated with the most important players' agents - Alessandro Lucci, Giuseppe Riso, Davide Lippi - for the construction and development of the image and communication of their agencies. He is a football and social media teacher in numerous courses and masters and Influencer Marketing advisor for numerous brands. Since 2018 he has been supporting and supporting the Insuperables: the non-profit organization that helps young people with disabilities to socialize and integrate with the help of football. He wrote the book Calciatore Social: the first and only social image management system for professional footballers.