Luigi De Siervo

SpecialityCEO - LEGA SERIE A

Despite his degree in Law, Luigi De Siervo undertook a commercial rather than a legal career.

After a first experience in the multinational Toys ‘R’ US, an American company leader in the distribution of toys where he held positions of increasing responsibility, he joined RAI in 1999 for which he managed the commercial area until becoming CEO of Rai Com in 2014.          

After a first experience in the multinational Toys ‘R’ US, an American toy retailer, where he held positions of increasing responsibility, he joined RAI in 1999 for which he managed the commercial area, until he became CEO of Rai Com in 2014.           
In 2016, he accepted the assignment to become CEO of Infront Italy, the Italian branch of the multinational Infront, managing the existing commercial relations with Lega Serie A, contributing also in diversifying the business and expanding and strengthening other Infront Italy’s sports properties.

Luigi De Siervo was elected new CEO of the Lega Serie A on December 20, 2018.