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>Luigi De Siervo

About The Speaker

Luigi De Siervo22 - Social Football Summit

Luigi De Siervo

Despite a first-class degree in law, Luigi De Siervo pursued a business rather than a legal career. After an initial experience in the multinational Toys 'R' US, a leading American toy distribution company where he held positions of increasing responsibility, he joined RAI in 1999 for which he managed the commercial area until becoming CEO of Rai Com in 2014. In June 2016 he agreed to be the CEO of Infront Italy, the Italian subsidiary of the multinational Infront, managing the ongoing commercial relationship with Lega Serie A contributing to the diversification of the business by expanding and strengthening more Infront Italy sports properties. Elected in 2018 as CEO of Lega Serie A, Further to his reappointment in February 2021, the transformation of the Lega into a full-fledged Media Company kicks off with the opening of the International Broadcast Centre in Lissone, plus the beginning of the internationalization process of the Serie A brand whose first historic step took place with the inauguration of the Lega's new headquarters in New York, USA.