The SFS strengthens its global expansion with the 2nd SFS Saudi Edition, taking place on 22 December 2025 in Riyadh.

Organised by SFS and Lega Calcio Serie A, in collaboration with the Embassy of Italy in Riyadh, the Italian Trade Agency, the event will be held during the week of the Italian Super Cup.

Hosted at the Radisson Blu Hotel – Riyadh Convention & Exhibition Center, SFS Saudi Edition will explore the growing cooperation between Italy and Saudi Arabia, highlighting opportunities across sport, business, innovation and cultural exchange.

The event will bring together institutions, industry leaders and professionals for a programme of panels and discussions designed to foster dialogue and build connections between the two countries.SFS Saudi Edition marks an important step in the internationalization of the SFS and its mission to connect the global football industry.

📅 December 22, 2025

📍 Radisson Blu Hotel – Riyadh Convention & Exhibition Center
King Abdullah Ibn Abdulaziz Rd, King Abdullah Dist., Riyadh (Saudi Arabia)