Organized in collaboration with ESGeo | RISE and hosted at the Avvale Group headquarters, the Milan event will bring together clubs, brands, institutions and sports industry professionals to explore the growing strategic role of ESG in the sports business.

Through two thematic sessions, the discussion will examine how the alignment between ESG principles, brand identity and sponsorship strategies can strengthen stakeholder trust, enhance partnerships and generate measurable business value. A dedicated masterclass will also focus on the EmpCo Directive and its impact on environmental and social communication.

A high-level forum designed to move beyond compliance, turning transparency and responsible governance into opportunities for differentiation, competitiveness and increased return on investment across the sports ecosystem.