30 September 2026
ESG AS A VALUE AND COMPETITIVE DRIVER
Organized in collaboration with ESGeo | RISE and hosted at the Avvale Group headquarters, the Milan event will bring together clubs, brands, institutions and sports industry professionals to explore the growing strategic role of ESG in the sports business.
Through two thematic sessions, the discussion will examine how the alignment between ESG principles, brand identity and sponsorship strategies can strengthen stakeholder trust, enhance partnerships and generate measurable business value. A dedicated masterclass will also focus on the EmpCo Directive and its impact on environmental and social communication.
A high-level forum designed to move beyond compliance, turning transparency and responsible governance into opportunities for differentiation, competitiveness and increased return on investment across the sports ecosystem.
Programme
10:00 – 10:30
Welcome Coffee
Registration and informal networking
10:30 – 10:45
Institutional Opening
- Gianfilippo Valentini – Founder, SFS
- Stefano Maneri – Managing Director, RISE
- Fabrizio Fiocchi – CEO & Co-Founder, ESGeo
10:45 – 11:45
Panel 1 | ESG, Brand & Sponsorship: The Value Created
Intro: Stefano Maneri – ESGeo & RISE
- Lega Serie A: Michele Ciccarese – Marketing & Commercial Director
- AC Milan: Margherita Cassano – Apparel Merchandising Associate Manager
- The Breakaway: Elena Mirandola – Founder
- Napoli Women: Marco Bifulco – President
- R-PAC: Marco Marin – Director, Luxury Market Development
- AWS: Roberto Morucci – Head of Central Government & NPO
11:45 – 12:45
Panel 2 | EmpCo Directive Masterclass: Opportunities for Differentiation
Intro: Stefano Maneri – ESGeo & RISE
- Gianni & Origoni – Law Firm: Giovanni Marsili, Esq. – Partner
- Onsports: Gabriele Ferretti – Chief Marketing & Strategy Officer
- ESGeo-RISE: Fabrizio Fiocchi – CEO, ESGeo
Topic: How to effectively identify and manage environmental and social claims
12:45 – 13:00
Closing Remarks
- Gianfilippo Valentini – Founder, SFS
- Stefano Maneri – Managing Director, RISE
- Fabrizio Fiocchi – CEO & Co-Founder, ESGeo
13:00
Light Lunch
Moderator: Giulia Piscina
APPLY TO ATTEND
Please note: As places are limited, your registration will only be confirmed once you have received a confirmation email.