>Articles posted by Chiara

The characteristics of the Italian Serie B audience. Strong growth in spectators (+91%) and interested Italians (+69%) over the last two seasons

Through YouGov Profile we investigated the characteristics of the people who follow Serie B. An audience that changes slightly each season but with recurring common traits.

There are 2.5 million Italians who declare themselves interested in following the series live. This is almost 5% of the adult population, which puts Serie B at levels of interest close to those of other major sporting events in Italy.

The data reported are extracted from the tools, Yougov Profiles and SportIndex that track the interests and behaviour of over 45,000 Italians.

Among the characteristics that emerge about Serie B fans this season to highlight is the high income, well above the national average, and the strong concentration of fans in the South. 

From the point of view of attitudes and values, Serie B fans are very active people, they play sports, appreciate sportsmen who transmit positive values and act as leaders. Moreover, with a much higher incidence than the national average, the Serie B public declares itself to be very environmentally aware.

In terms of media use, Serie B fans keep themselves very informed on both traditional media (TV and press) and digital channels. Sports broadcasters are obviously very popular, while among the generalist channels, Italia Uno and Nove are the most popular. On social media, Facebook is the first platform for use.

Also through the tool, SportIndex shows a growth on several metrics regarding the following and the perception of Serie B among the public. In particular, in the last two seasons, both the live or TV audience grew (+91%) and the number of people declaring themselves interested in the event (+69%). To give a measure of comparison in the Spanish second division, the same metrics grew by only +5% and 8% respectively.

<Blog/>

The characteristics of the Italian Serie B audience. Strong growth in spectators (+91%) and interested Italians (+69%) over the last two seasons Through YouGov Profile we investigated the characteristics of the people who follow Serie B. An audience that changes slightly each season but with recurring common traits. There are 2.5 million Italians who declare themselves interested in following the series live. This is almost 5% of the adult population, which puts Serie B at levels of interest close to those of

by
<Blog/>

Hi Kike, this is not your first experience at the SFS, you have already participated several times as a goal representative, but this one will certainly be more special as you will have the role of presenter of one of the stages. What does an event like the Social Football Summit leave you with? I am really looking forward for the Social Football Summit this year, and as you said, this year will be special for me leading one of the

by
<Blog/>

Why have you chosen to position yourself in the sporting arena and specifically in football? eBay positions itself as a marketplace of passions: we embrace and share the interests of our community, offering our users everything they want to feed and enrich their experiences. We asked ourselves what was the most popular passion among Italians, the one capable of capturing their attention the most: research and observers tell us that in Italy today football is followed by 34 million people, 57%

by
<Blog/>

This important collaboration adds to the already rich portfolio of Mosaico Studio, which has curated events of national and international scope over the past year. We talk about it with Felice Castrignanò and Luigi Bartone, CEO of Mosaico Studio. To begin with, tell us what Mosaico Studio is, what it does, and what distinguishes the company. Luigi Bartone: “Our story began like all good stories, with a chance encounter between different professionals, but all united by a passion for communication and architecture. From

by
<Blog/>

Rome 25 October - In November, the Social Football Summit returns, two days dedicated to the Football Industry full of meetings and new developments in the splendid venue of the Stadio Olimpico. Through the contributions and participation of Institutions, Federations, Leagues, Clubs, Media and Top Brands, the Social Football Summit continues to be an international reference point of its kind on the issues of business, innovation, marketing and communication in Italy An important opportunity for the protagonists of football to

by
<Blog/>

This year, the Social Football Summit has its own charter of intent, a Manifesto, which has the ambitious goal of strengthening the football industry. The vision of the Social Football Summit is clear: to create a platform where ideas and innovations find a common space. Institutions, companies, professionals, innovators and communicators want to institutionalize this event as an international opportunity for sharing and training. The goal? Combine different skills, often perceived as distant, in a single collaborative network. In practice, we talk about

by