Sustainability is no longer a secondary element in event design, but a strategic driver that is reshaping organizational models, decision-making processes, and leadership approaches. Today, institutions, companies, and stakeholders are required to rethink how they create value and experiences, with an increasing focus on long-term impact.

“Sustainability Strategies, Governance and New Leadership” aims to explore how ESG principles are transforming the events, sports, and communication sectors, fostering a new managerial culture based on responsibility, innovation, and inclusion. Through dialogue between institutions, clubs, and industry professionals, the initiative examines strategies and future scenarios, highlighting sustainability as a concrete lever for growth and competitiveness.

Within this context, the event “Sustainability, Governance and the Future of Italian Football” will take place on May 14, 2026 in Rome at Hotel de la Ville, organized by SFS alongside the Coppa Italia Final. It will serve as a key moment of discussion among institutions, clubs, and stakeholders to strengthen a shared strategic vision for a more sustainable and forward-looking Italian football system.