27th May
Venue Vision: from infrastructure to experience
A conference focused on next-generation stadiums and smart arenas, iconic venues at the forefront of innovation in sports and entertainment. A journey through cutting-edge technology, sustainability, and new fan experience models, featuring international case studies and forward-looking insights. Industry experts, club managers, and tech companies will discuss how these venues are reshaping the live experience and the connection between fans, performers, and events.
Venue: Allianz Stadium, Turin
Programme
10:00 – 10:20
Welcome Coffee
10:25 – 10:30
Intro
Massimo Tucci
Director – SFS
10:30 – 10:45
Big events in the city and the role of stadium
Dario Destefanis
Director of Events and Tourism Promotion, Sport and Leisure Division – City of Turin
10:50 – 11:25
Maximasing revenue streams in multi-use venues
Andrea Santini
Manager Parco del Foro Italico – Sport e Salute
11:30 – 11:55
Turning stadium into World-Class entertainment venue
Luca Usai
New Business & Special Project Manager – Vivo Concerti
Franco Morelli
Managing Director – Kings League Italy
12:00 – 12:30
Designing the venue of the future
Maddalena Cannarsa
Associate Principal – Populous
Giovanni Brillanti
Research Executive – YouGov Italy
Francesco Gianello
Facilities Management Director – Juventus
Cristiana Pace
Founder and CEO – Enovation Consulting
12:35 – 13:10
Enhancing the fan and corporate journey: personalization, experience, tech and emotional connection
Paolo Monguzzi
Stadium and Consumer Business Director – Juventus
Giuseppe Papaianni
AWS Account Executive – Central Government
Andrea Peron
Sales Leader – Adobe
13:10 – 14:10
Networking Lunch
14:15 – 15:00
Tour Stadium