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Turin

27th May

Venue Vision: from infrastructure to experience

A conference focused on next-generation stadiums and smart arenas, iconic venues at the forefront of innovation in sports and entertainment. A journey through cutting-edge technology, sustainability, and new fan experience models, featuring international case studies and forward-looking insights. Industry experts, club managers, and tech companies will discuss how these venues are reshaping the live experience and the connection between fans, performers, and events.

 

Venue: Allianz Stadium, Turin

Programme

10:00 – 10:20
Welcome Coffee


10:25 – 10:30 
Intro

Massimo Tucci

Director – SFS


10:30 – 10:45

Big events in the city and the role of stadium

Dario Destefanis

Director of Events and Tourism Promotion, Sport and Leisure Division – City of Turin


10:50 – 11:25
Maximasing revenue streams in multi-use venues

Andrea Santini

Manager Parco del Foro Italico – Sport e Salute


11:30 – 11:55
Turning stadium into World-Class entertainment venue 

Luca Usai

New Business & Special Project Manager – Vivo Concerti

Franco Morelli

Managing Director – Kings League Italy


12:00 – 12:30
Designing the venue of the future 

Maddalena Cannarsa

Associate Principal  – Populous

Giovanni Brillanti

Research Executive – YouGov Italy

Francesco Gianello

Facilities Management Director – Juventus

Cristiana Pace

Founder and CEO – Enovation Consulting


12:35 – 13:10
Enhancing the fan and corporate journey: personalization, experience, tech and emotional connection 

Paolo Monguzzi

Founder and CEO – Enovation Consulting

Giuseppe Papaianni

AWS Account Executive – Central Government

Andrea Peron

Sales Leader – Adobe


13:10 – 14:10 
Networking Lunch


14:15 – 15:00
Tour Stadium

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