In 2024, for the first time ever, the Soccer Aid World XI FC, a team formed of legendary footballers and celebrities, will wear a bespoke limited edition adidas kit, which was officially unveiled today.

Steve Marks, Senior Director of Brand Communications at adidas said: “We are excited to announce our partnership with Soccer Aid for UNICEF UK, a collaboration that exemplifies our shared commitment to not only fostering global football talent but also to making a positive impact in communities around the world. We are proud to work alongside an initiative that stands at the intersection of sport and social good, with a partnership that embodies our belief that through sport, we have the power to change lives”.

As well as being providing the kit for the Soccer Aid World XI FC, adidas will also be supplying both teams with a training wear range for use during training week and on matchday.

Throughout the partnership, Soccer Aid and adidas will work together on engaging fans through a series of content campaigns, as well as wider brand activations.

An initial limited release of the Soccer Aid World XI FC shirts are available for purchase here: https://bit.ly/497pIsN

Soccer Aid for UNICEF 2024 takes place at Stamford Bridge on Sunday 9 June and broadcast exclusively on ITV and STV Group plc. Tickets to come and watch the match live available here: https://bit.ly/4chhlxN

To learn more about the partnership and marketing opportunities around Soccer Aid 2024, contact commercial@socceraidproductions.com