“The future of football is here” claim embodies a forward-thinking and pioneering perspective, inviting us to look at the present through the eyes of the future. It reflects the idea that football should not be stuck in the past but constantly evolve to adapt to the challenges and opportunities of the contemporary world.

The 7th edition of SFS, to be held on November 19th and 20th, 2024, at the Olympic Stadium in Rome, will introduce numerous innovations, such as doubling the exhibition area, creating a broader networking space, and a program of masterclasses, workshops, and high-level international panels. These additions aim to provide an even more comprehensive platform to explore the challenges and opportunities of the modern football industry.

Technological progress has a significant impact on football, transforming both on-field and off-field aspects. The introduction of systems like VAR has helped make refereeing fairer and more accurate, while wearable technology has allowed coaches to analyze players’ performances in detail, improving training and preventing injuries. Tactical innovations, such as high pressing and advanced data analytics, have made the game more dynamic and competitive.

Fan engagement is essential for the long-term success of football, and the industry is increasingly leveraging social media, virtual reality, and other interactive technologies to create engaging experiences for fans. This not only enhances the fan experience but also strengthens the sense of community belonging to the club.

Inclusivity and sustainability have become crucial themes in modern football, with a growing commitment to making the game accessible to all and reducing the industry’s environmental impact. The ESG (Environment, Social, and Governance) approach is becoming increasingly important for clubs and sports organizations, which must adapt to the expectations of supporters and society as a whole.

In summary, football is experiencing a period of rapid evolution and transformation, driven by technological advancements, tactical innovations, fan engagement, and a growing commitment to inclusivity and sustainability. These developments promise to shape the future of the game in exciting and positive ways.

Overall, asserting that the future of football is here likely encompasses a combination of these factors, highlighting the ongoing evolution and innovation within the sport as it adapts to the challenges and opportunities of the 21st century. SFS is the event that brings together experts, football enthusiasts, and industry professionals to discuss the challenges and opportunities related to the football industry. It is a valuable opportunity to share knowledge and best practices in the increasingly interconnected world of the football industry.

1. High-level networking: the opportunity to connect with other football industry professionals from around the world. This event provides an ideal environment to meet people with common interests and create strategic partnerships.

2. Industry experts: the presence of speakers and panels of experts with proven experience in the football industry will share valuable insights and best practices that can be directly applied to one’s work.

3. Trends and innovations: SFS offers a unique opportunity to stay updated on the latest trends and innovations in the football world. Keeping pace with the evolution of digital platforms and fan engagement strategies is crucial for success in the industry.

4. Knowledge sharing: SFS is an opportunity to learn from others’ experiences and share one’s own knowledge. Through masterclasses, workshops, and discussions, participants can acquire new skills and ideas to improve their profession.

5. Visibility and business opportunities: SFS can lead to new business opportunities and increase brand visibility in the football industry. This is a place where partnerships can be formed, ideas can be put into practice, and business relationships can be cultivated.

In the context of the modern football industry, attention to sustainable practices and social responsibility is becoming increasingly important. The ESG (Environment, Social, and Governance) approach is no longer just an option but an imperative for clubs and sports organizations that want to remain relevant and in tune with the expectations of their supporters and society as a whole. At the summit, discussions will focus on how to effectively integrate ESG into business strategies and social engagement, providing valuable insights into how clubs can positively contribute to the environment, community, and transparency in management.

Artificial Intelligence (AI) is revolutionizing the world of football in many ways: from player performance analysis to marketing strategy management and fan experience. Sessions dedicated to AI will explore how this technology can be innovatively employed to improve the game, optimize business strategies, and enrich fan interaction with the club brand.

Football is not just a sport but also a powerful driver for tourism and hospitality. Sessions on tourism and hospitality will highlight how clubs can best leverage this potential through sports tourism programs, fan hospitality offerings, and collaborations with the local tourism industry, creating opportunities for economic growth and territorial development.

Health and well-being are central themes for both professional players and fans. Dedicated sessions will explore how football can promote an active and healthy lifestyle through sports nutrition initiatives, injury management, and awareness campaigns to encourage positive behaviours among fans.

Football is increasingly embracing new forms of entertainment and content distribution through Over-the-Top (OTT) platforms. Sessions on this topic will examine innovative strategies to engage fans through digital content, live streaming, and immersive experiences, thereby expanding fan engagement and interest in the club brand.

These represent the key challenges and opportunities that the football industry faces in the digital age. SFS will offer a valuable platform to explore these issues, share knowledge, and develop strategies to address challenges and capitalize on emerging opportunities in the world of football.

Registering by May 15th is an opportunity not to be missed to secure a spot at the 7th edition of SFS. Not only do you save 50% off the price, but you also ensure the opportunity to participate in an unprecedented personal and professional growth experience in the world of football. With a wide range of sessions, workshops, and panels led by industry experts, SFS offers a stimulating environment for learning, sharing knowledge, and connecting with other industry professionals. Secure your spot today and get ready to be inspired and motivated at SFS!