Launched in 2022 as part of the partnership between Intermarché and the French Football Federation (FFF), the SENSATIONNELLES by Intermarché program continues to promote women’s soccer in amateur clubs, contributing to the personal growth of young people and strengthening ties with local territories and sports realities. Since its inception, the project has received 777 applications and awarded nine clubs for their initiatives aimed at social inclusion, accessibility, disability support, health and personal development. On the occasion of International Women’s Day, this fourth edition confirms its commitment as an engine of inclusion and growth. Among the planned initiatives, a panel discussion brought together inspiring women to share their experiences and analyze soccer as a tool for empowerment and development. Prominent figures such as Samia Benyounes, a soccer content creator, Garance Marillier, an actress known for her role as Marinette Pichon, and Manuela Nicolosi, an international referee, participated in the SENSAS’TALKS . This edition aims to further consolidate the spread of amateur women’s soccer and to enhance the local sports clubs, which every day are committed to the growth of this movement. With more than 2,000 stores, Intermarché supports this deep-rooted territorial presence and directly involves the public, who can vote for their favorite club project. The popular vote will influence for 1/10 on the overall final score.
Prizes up for grabs:
1) The winning club will receive 10,000 euros per year for three years and participate in an exclusive training internship at the National Football Center in Clairefontaine
2) Second and third place will receive 2,000 and 1,500 euros respectively in vouchers and sports equipment
Program phases:
April 9, 2025: closing of enrollment
April 24, 2025: selection of the eight finalist clubs and opening of voting to the public
May 21-28, 2025: in-depth evaluation of finalist projects
June 16, 2025: final with project presentation and award ceremony at FFF
October-November 2025: training internship in Clairefontaine for the winning club
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