The curtain has officially risen on the eighth edition of SFS 25, the most anticipated event for the entire Football Industry. The two-day event, taking place at the Allianz Stadium on November 18 and 19, 2025, kicked off in a room packed with participants, partners, and international stakeholders.
Giving the start to the proceedings, from the stage of the Football Stage, was Gianfilippo Valentini, CEO of GoProject, host, and creator of the event.
His opening speech highlighted the strategic evolution of the event: “This year, we have taken an extra step, bringing the event to a significant growth stage in a wonderful stadium. Today, we are here to discuss with all the main players in the football industry. When, with Go Project and Social Media Soccer, thanks to the contribution of Massimo Tucci, we thought of developing this event, we bet on a sector that is progressively growing and taking on an increasingly central and leading role.”
Valentini then thanked all of Serie A (represented by Luigi De Siervo) and the associated management, who have long significantly helped SFS 25 grow in terms of stakeholders present. Following this, the startup competition was presented—this year featuring mainly international excellences—along with the related prizes that will be awarded during the SFS Awards.
“I would also like to thank the Juventus club above all,” the CEO continued, “specifically Paolo Monguzzi, Clotilde, Ester, and all the staff who believed in us and our vision.” And what about next year? The appointment and the invitation extended were to participate in the SFS Snacks around the world, to raise awareness of socially and economically relevant topics, but also to underline GoProject’s upgrade.
Finally, Ivan Ortenzi also spoke, who is an active part of the SFS staff. The three keywords to describe this event and the industry? Technology, evolution, sustainability. “My wish is that you analyze, study, and delve deeper into the content that interests you the most.” A great Summit to all, from the entire GoProject and Social Media Soccer staff!
Valentini: “We Officially Inaugurate SFS 25 at Allianz Stadium, a Benchmark for the Entire Football Industry”
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