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21 November 2023 2.30 pm

Masterclass: “'FOOTBALL AND CONTENT IN 90 MINUTES + EXTRA TIME”

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FORMAT:

In this masterclass, conducted in a speed dating format, the goal is to provide participants with a highly direct exchange with professionals in the field, as well as the opportunity to gain advice, inspiration, and best practices from those who create content in the world of football every day.

Inside the locker rooms of the Olympic Stadium, participants will have a 10-minute session with an instructor (similar to a halftime break), enabling them to rotate among all the professionals present to gain different perspectives and knowledge.

The total duration of the Masterclass will be approximately 90 minutes.

KNOLEDG:

  • Understanding how the processes of content ideation, production, and distribution develop.
  • Knowing the pitfalls and crises to manage when working in the world of football.
  • Understanding some behind-the-scenes dynamics of the industry.
  • Learning about some case studies and the strategy behind certain activities and projects.

INSTRUCTORS:

The instructors for the masterclass are professionals in the world of football with different roles and job titles (clubs, media, leagues, brands, and agencies).

Gaetano Lombardo – Palermo Fc
Pierdamiano Tomagra – Serie A
Elisabetta Scorcu – Cagliari Calcio
Renato Maisani – Goal.com
Clara Simonini – Bologna FC
Riccardo Nasuti – World Soccer Agency
Stefano Perazzo – FC Internazionale
Alessandra Buano – DAZN
Luigi Di Maso – Social Media Soccer

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