YouGov confirmed as Partner of the 8th Edition of the SFS

The SFS is proud to announce that YouGov will once again be Partner of the 8th edition, taking place on November 18–19, 2025 at Allianz Stadium, Turin.

YouGov, a global leader in data analytics and market research, has been an integral part of the Summit’s journey, contributing valuable insights on fan engagement, sponsorship evaluation, and market trends in football.

YouGov’s proprietary panel of over 24 million respondents across 59 markets allows for a unique, data-driven understanding of how football evolves globally, and works across sectors such as media, sports, and consumer behavior helps clubs, leagues, and federations make strategic decisions based on evidence and analytics. Its dedicated Sports division supports rights holders and brands in measuring fan attitudes, tracking sponsorship performance, and identifying new growth opportunities.

The renewed partnership reinforces the mission of the SFS to be the B2B hub for innovation, knowledge sharing, and networking within the football industry.