AR MARKET: the immersive football revolution. Augmented and virtual reality for new fan engagement

SFS25’s mission is to build a football ecosystem based on innovation and new digital paradigms. In this context, immersive experience is the next horizon, and we are excited to welcome AR Market as an exhibitor.

AR Market is the Creative Digital Agency that transforms innovation into reality, specializing in Augmented Reality (AR), Virtual Reality (VR) and Interactive Virtual Tour solutions. Their presence at the Summit moves the conversation from simply digital to the boundaries of sensory experience, offering clubs powerful tools for Fan Engagement and Asset Monetization.

While traditional apps focus on the screen, AR Market acts to bring the digital into the real world. This is crucial for clubs that want to deliver a Fan Engagement experience that matches the expectations of digital natives:

• Augmented Reality (AR) for merchandising. Physical products (jerseys, gadgets) can be enriched with interactive digital content through AR, engaging customers and building loyalty (e.g., displaying a football player wearing a jersey at the fan’s home).

• Interactive Virtual Tours for Infrastructure. VR technology and Virtual Tours can enhance stadiums, club museums, and hospitality areas, allowing fans and sponsors to explore spaces immersively, regardless of their geographical location.

This approach not only enhances the relationship with the fan, but opens up new avenues of revenue by combining the physical and digital experience.

AR Market’s expertise in creating customized digital solutions-from optimized e-commerce websites to custom app development-provides clubs with the tools for end-to-end management of their digital business. The focus on Virtual and Mixed Reality (XR) is a bridge to the metaverse and digital assets, a hot topic for the modern soccer industry. By developing 3D configurators and immersive environments, AR Market provides the core technology for creating new sustainable business models in Web 3.0.

AR Market is not just a technology provider, but a strategic partner that guides companies and clubs in the digitization process, combining creativity, strategy and technological know-how.bWe invite all managers, marketers and innovators to meet AR Market at Allianz Stadium in Turin. Get ready to explore innovation becoming reality and discover how to transform the fan experience through the power of augmented and virtual reality.